Research: disguise among the fastest-growing tech firms
Wednesday, 9 September 2020
2020-tech-track-100-logo1disguise was ranked 80th in the Sunday Times Tech Track 100 index
UK/EMEA - disguise has landed a spot in the Sunday Times Tech Track 100 index, which ranks the top 100 British private companies with the fastest-growing sales over their latest three years.
disguise was ranked at number 80 for the accelerated launch of its xR solution to meet the new market needs for immersive remote performance and virtual production. The company was also recognised as one of the fastest-growing technology companies in Europe, Middle East and Africa in 2019 according to the Deloitte Technology Fast 500 index released last month.
“As technology continues to transform every aspect of how we live and work, visionary and ambitious companies will continue to be at the forefront of innovation,” says disguise CEO Fernando Kufer. “We are truly proud and humbled to be recognised for our efforts and to be included among these industry leaders. As a result of the COVID-19 pandemic bringing all live events to a standstill, disguise has accelerated the development of xR and engaged with customers to transition them, at a deep level, to the new xR arena with free education to create new opportunities for them to meet market needs.”
Commenting of disguise’s ranking in the Deloitte Technology Fast 500 index. Kufer adds: “We owe our position in this prestigious ranking to our continuous growth and expansion into new markets and territories, enabling our users, customers and partners to continually push boundaries and deliver spectacular live visual experiences with the help of our software-on-hardware solutions.”
With the halt in production, broadcast and live events caused by the COVID-19 pandemic, disguise carried out an accelerated launch of its xR solution and allowed free access to its Designer software. In addition, the company hosted a series of webinars in over 10 languages and recently launched an e-learning hub with online certified training courses to support the community in leveraging this new technology.
xR enables users to deliver immersive productions during COVID-19 enabling brands and artists to connect with remote audiences anywhere. The technology has already seen successful applications, enabling customers to deliver breath-taking remote immersive productions for music artists such as Katy Perry, Black Eyed Peas and Ellie Goulding, enterprise businesses like SAP, educational institutions like the University of Michigan, broadcast TV shows like MTV Video Music Awards 2020 and America’s Got Talent, product launches for Asahi and Under Armour and many other virtual experiences in more than 20 countries.

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