SigNET AC Ltd, an electronics manufacturer in Tyne and Wear has been named North East regional winner in the Trade Partners UK National Languages for Export Awards 2001, in the category for small business, sponsored by NCM credit Insurance. The company won the award for noticeably changing its attitude and ways of doing business in a number of export markets.

The company which specializes in the design and manufacture of voice alarm, paging and background music systems, believed that early exporting initiatives were conducted tentatively. Richard Sice, marketing manager said: "In order to be more competitive in international markets we have taken a strategic approach to the use of our human resources and polices. We have taken steps to hire people with native language skills and also to employ UK graduates who have studied a foreign language. In addition, we are taking a fresh look at our marketing documents and have translated key brochures and leaflets."


Latest Issue. . .