Ian Staddon - newly-appointed product development director at Soundcraft.
Soundcraft’s worldwide headquarters in the UK has promoted Ian Staddon to the position of product development director, a newly-created role at the head of a team of experienced product managers. Staddon assumes responsibility for Soundcraft’s strategic product development activities, including market research, new product definitions and specifications, project management and new product introductions.

Staddon, who has been with Soundcraft for more than 10 years, has worked in purchasing, project management, production and sales, where his most recent role had been regional sales manager for Asia and South America. Prior to joining Soundcraft, he started his pro audio career at Bandive over 16 years ago, where he moved up to production manager for the last SECK range of mixers.

"This job calls for someone with knowledge of product and market application, as well as an understanding of manufacturing, in order to bring together all the different departments within Soundcraft," explains Staddon. "I have a broad knowledge of both the live sound and broadcast industries and, after many years in the field, working internationally, am very aware of the exacting demands of our customers and the technical issues they face. I will do my best to give them what they are asking for - high-performance audio products with all of the functionality they require."

(Lee Baldock)

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