Audiologic immersed in Harry Potter NY store
Wednesday, 8 December 2021
potterThe experience store is billed as “21,000sq.ft of magic”
USA - UK-based Audiologic has announced its collaboration with Technically Creative, to deliver an immersive experience at the Harry Potter Flagship Store, New York.
Technically Creative, specialists in creating immersive audio-visual solutions, worked together with Audiologic to deliver an exciting brief to bring to life the magic of Harry Potter, in an immersive in-store experience. The experience store is billed as 21,000sq.ft of magic, housing the world’s largest collection of Harry Potter merchandise.
The main aim of the project was to deliver a store-wide sound system with visuals and special effects. Due to differing styles of room and ceiling spaces, Technically Creative and Audiologic needed to be mindful of the carefully curated aesthetics adopted for visually discrete speakers.
The entire site is run on the Q-SYS ecosystem, namely the Core 110f processor. Q-SYS is a fully capable audio, video and control ecosystem and provided Technically Creative with the platform to deliver the entire experience.
James Voakes, senior audio visual engineer at Technically Creative, comments: “Audiologic were able to offer us a huge range of equipment and as always were incredibly attentive with both quoting and supply. Q-SYS is our platform of choice and allows us to deliver prestigious projects such as this one at the Harry Potter flagship store. Both us and the client are very happy with the immersive solution.”
Ben Spurgeon, senior technical manager, Audiologic, concludes: “Technically Creative are an incredibly proficient Q-SYS integrator with great programming expertise in-house. James plays a big part in the QSC communities for developers and continues to push the boundaries of Q-SYS. It is great to see Technically Creative delivering another world class project.”

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