The new studio space is housed in a century-old former malt factory
Germany - Fine & Bright’s Hybrid Studio Berlin is located in the bustling heart of Germany’s capital. The new 425sq.m space is housed in a century-old former malt factory. Its black and white tile floor and industrial fittings serve as reminders of the building’s past, whilst its advanced design make it suited to provide clients with COVID-safe options for connecting to customers through virtual productions, or (once it is permitted by the government) with combined virtual/live events accommodating an audience of up to 50 people.
“We developed this studio with our partners ICT AG and the Malzfabrik, in order to offer our customers a high-quality and fully equipped space for digital and hybrid events during the COVID-19 pandemic,”explains Robert Ulm, CEO of Fine & Bright. “The studio has all the digital tools required for the quick and direct implementation of virtual conferences, interviews, live streams, press briefings, panel discussions, product presentations and music events in a safe, attractive environment.”
Helping to ensure that Hybrid has the flexibility to fulfil its mission is an adaptable studio stage outfitted with four separate rigs. By lowering one of the rigs over the stage, the design team can create a new setting quickly, depending on the needs of the client.
“Our technology here is permanently installed,” says Ulm. “Our philosophy is to be ready to play at any time, so we can also enable our customers to carry out projects at short notice.”
The studio’s lighting system is critical to helping it achieve this level of responsiveness. Anchoring this system, which includes 120 LED fixtures, is a collection of Chauvet Professional Rogue R2 Wash units. Powered by 19 15W RGBW LEDs, these moving fixtures, help the design team change the personality of the stage to fit the mood of any event by bathing it in different colours for vivid bolds to soft pastels.
“The Rogue R2 Wash is an effective moving light with excellent colour rendering capabilities,” said Ulm. “It also works very well as a conventional light when a position has to be illuminated separately in white. The white light colour mixing is suitable for cameras.”
Adding to the multiple capabilities of the studio is its 15 sqm LED video wall, which offers individual design options and playback of media content. The studio’s versatility is also evident in the array of options it offers for distributing productions. These include web conference, streaming smart, and streaming plus.
“We believe that the technical implementation at our studio must be able to be adapted to the different event formats of different customers, with and without guests on site,” adds Ulm. “We have planned the technology in such a way that it can be adapted not only to digital event formats, but - as soon as possible again - to those with live audiences too. This is what is necessary if you are committed to offering a solution that is truly hybrid.”

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