Merging Technologies names Nordic distributors
- Details
The company has appointed Nordic Pro Audio in Denmark and AV Marketing Finland in Finland.
Nordic Pro Audio’s Frank Grønbæk (product specialist - live and studio) and Allan Holmberg (product specialist - field recording and broadcast) will be responsible for increasing sales across the market sectors addressed by Pyramix, Ovation, ANEMAN and networked audio interfaces Horus and Hapi.
Meanwhile in Finland, the appointment of AV Marketing will see Jyrki Mäkinen support the Swiss brand.
Chris Hollebone, Merging’s sales and marketing manager, comments: “These two appointments are symptomatic of the changes we see in the market we serve. From time to time we find that existing sales partners are out of step with new markets we are entering such as AV. Distribution companies also change ownership and that can have a negative impact on sales. We are confident that these companies are operating successfully in our core sectors and will offer the support our customers need.”
Frank Grønbæk of Nordic Pro Audio adds: “We see Merging as an exciting addition to our brands. They have some great products and their leadership in AoIP technology is of real value.”
AV Marketing’s Jyrki Mäkinen concludes: “AV Marketing is ideally set-up to promote Merging in Finland and I am personally very pleased to be back with a brand that I have known well for a number of years.”
(Jim Evans)
