Art on theMART is lit by 34 projectors
USA - Creative studio Obscura Digital recently worked with Vornado Realty Trust to install a permanent projection system to illuminate the façade of Chicago’s Merchandise Mart (theMART) with images reflecting Chicago’s cultural heritage.
Art on theMART will be launched with an opening ceremony on 29 September featuring original content from Obscura media team and select international artists. The reins will then be handed to theMART's curatorial team to craft two-hour projection shows five nights a week, 10 months of the year.
Art on theMART will be lit nightly by 34 projectors shining over one million lumens across the Chicago Riverwalk onto the building’s 2.5 acre façade.
Through a custom, software-driven curatorial platform, the building will be transformed into a singular curatorial canvas for fine art. theMART’s curatorial team promises to exhibit work from celebrated international artists, keeping the illuminations fresh, timely and engaging, while eschewing any and all branding, messaging or advertising.
(Jim Evans)

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