Outdoor events contribute “over £30 billion” to UK economy
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The research, funded by sales of the Purple Guide, is thought to be the first comprehensive study of the market to be undertaken. Its findings were introduced to key industry players at an event at the House of Commons on 24 October.
In 2018, the year which was the focus of the study, over 140 million people attended outdoor events according to the researchers, ranging from music festivals to fairs and steam rallies. The good news for the industry is that 84% of those attendees were satisfied with the way events are run, and the majority of interviewees felt that outdoor events were very important to them.
Over 80% of respondents said that outdoor events create a positive image for the community/destination where they are located and are important in providing local businesses with additional customers.
There are, however, some areas where respondents felt that organisers could improve - ranging from congestion and antisocial behaviour to helping people cope with Britain’s hugely variable weather conditions.
The full research report is available free-of-charge on the Events Industry Forum website at www.eventsindustryforum.co.uk
