WL’s XR SmartStage hosts Deutsche Börse debut
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SUSE collaborated with Deloitte Digital, using technical solutions specialist White Light (WL’s) SmartStage in London, to create an entirely virtual experience that could reach its global audience.
Bespoke virtual worlds, and overall storyline, created by Deloitte Digital / ACNE, together with their production partner NSYNK, using Unreal Engine, were seamlessly integrated into the SmartStage environment and remotely edited via VPN from Frankfurt.
The environment was further enhanced with extended reality (XR) features, such as a virtual drone to visually transport the audience from the stage in London to Frankfurt, and onto the trading floor of Deutsche Börse. SUSE brought together colleagues from around the world for a virtual bell ringing ceremony celebrating this milestone. WL also worked in close collaboration with Deloitte and SUSE, with creative direction from Hamburg, Berlin, and Seattle.
Mark Sutcliffe, WL’s account manager comments: “The SUSE IPO launch was one of the most technologically-advanced events we have delivered using SmartStage to date. As well as the multiple remote connections to stakeholders in different locations, NSYNK were driving the Unreal worlds live with multi-user edits and calling camera shots from Germany. To manage this, we specified the Riedel Bolero Artist infrastructure, for flawless VoIP comms.”
“When faced with a 100% virtual IPO bell-ringing ceremony, we used this as a catalyst to reimagine and completely reinvent what a listing day could look like. Our goal was not only to celebrate a new milestone but also to bring our colleagues into this celebration,” said April Moh, chief communications officer, SUSE. “We were able to push the boundaries of our creativity thanks to the technology expertise of, and collaboration with, our partners.”
