Absen and PSCo celebrate five-year partnership
Wednesday, 21 August 2019
psco-absenPSCo and Absen are due to celebrate the fifth anniversary of their partnership
UK - AV distributor PSCo and LED manufacturer Absen will be marking the fifth anniversary of their distribution partnership during the official opening of Innovation House, PSCo’s new, 50,000sq.ft purpose-built premises in Bracknell.
The partnership, dating back to 2014, has given UK customers access to the latest Absen LED displays, with a dedicated local service centre and in-house technical support for both rental and fixed installations. Within five years, PSCo - part of the Midwich Group - has become the top Value Added Distributor (VAD) in Absen’s European partner network.
To celebrate the opening, PSCo is hosting Innovation House Party, a free event for rental partners that on 20 - 22 August from 10am - 4pm at Innovation House, Segro Park, in Bracknell.
“We’re very excited to enter into a fifth year with PSCo as our exclusive distributor in the UK,” says Absen Europe’s head of brand and marketing, Alex Couzins. “Our LED sales here have grown year-on-year since 2014 and that wouldn’t have been possible without PSCo helping our channel partners to get such easy access to Absen products locally. PSCo were also the first partner in Europe to offer our now highly popular ACE training programme, helping customers get the most out of their LED deployments. The new Innovation House which has a dedicated showroom and fully functioning training rooms, provides the perfect base for delivering more technical training than ever before.
“The UK is one of Absen’s main markets, so finding the right partner was key,” continues Couzins. “We’re so pleased that the partnership is going from strength to strength, thanks to PSCo offering our customers easy access and support for our products, not to mention the local three-year warranty, which includes repair down to a single pixel.”
PSCo’s director, Stuart Holmes, adds: “With Absen, we always feel confident that we are offering our resellers a quality LED solution. They’ve built their reputation by offering an attractive price performance balance that makes quality LED more competitive and accessible than ever before.”
(Jim Evans)

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