All Access launches new branding
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The rebrand includes a new logo with 'All Access' in red and black and the company's classic strapline 'All the time' placed underneath.
"Many consider the original logo to be an icon in the industry and symbolic of quality," says the company in a statement. "However, just as the entertainment industry as a whole has evolved, All Access has evolved. The cleaner, more modern lines of their new logo are a better reflection of the brand today while paying homage to their past."
The new website, allaccessinc.com, highlights All Access' five main markets - concert touring, festival staging, special events, sports and activations, and broadcast - and features a redesigned database for its equipment as well as user-friendly product pages.
Founded in 1991, All Access provides custom sets and staging to events across the globe from its hubs in Los Angeles, New York, and London. The company has been involved in events such as the Super Bowl halftime show, the Grammys, and tours for Jennifer Lopez, Childish Gambino, and Garth Brooks.
