Ambion gets creative with BlackTrax
Friday, 4 October 2019
digital-jungle-5In the Digital Jungle (photo: Ralph Baiker)
Germany - Over 250 guests were in attendance throughout the nine-day Ambion Digital Jungle open-house event. Attendees enjoyed an hour-long sensory journey of innovative installations focused on tracking, immersive interactivity, sensor technology, realtime control and reactive, generative content using BlackTrax, disguise and Notch.
Ambion is a full-service provider that plans and produces technology for concerts, sports events, trade shows and congresses around the globe.
The company recently held open house days where they invited selected clients, partners, innovation agencies and event planners to attend. The Digital Jungle demonstrations focused on technology and its application in a live event scenario.
OBJ.Studio the Ambion design department has been trying some interesting light and media tech projects in Berlin. The last one was a smart installation with curved LEDs. It was a collaboration with another design studio and 22 digital artists from all over the world.
“Ambion has a BlackTrax Lab. Here employees from different departments come together and experimenting with the system. So, we build knowledge together and find creative new ways and solutions for clients and upcoming projects,” says Jo Rychlik, creative director & head of OBJ.Studio Berlin.
Ambion received their training directly from CAST Software at their headquarters in Kaufungen. They purchased their own system as well, going along with their brand of owning their own equipment to have ownership over their projects.
The plans for Ambion’s BlackTrax system are exponentially growing as the team realizes all that BlackTrax can do, for their business, and their clients.
“BlackTrax opens the doors for new creative ways. You can tell a story in a more interactive, more surprising way. It can be a visual and interactive firework but it’s also possible to tell smart stories. Be part of it of the production with the right, precise automation,” says Hartmut Essfeld, head of media technology at Ambion.
(Jim Evans)

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