Europe - Microsoft’s Xbox games console has embarked on a major promotional tour of selected European cities, in two liveried 40ft tractor/trailer units with hydraulic drop-down sides. There are also two 16-tonne support vehicles containing generators and back-up equipment, and a trailer-mounted 3 metre long model of an Xbox controller. The concept was devised by brand experience company, Live Communications, who number Microsoft Xbox among their clients. Live, in turn, enlisted Avesco companies Creative Technology, Screenco and Dimension Audio to help construct the technology infrastructure for the visitor experience.

According to Dimension Audio project manager, Kevin Swain, the trucks are designed to show off the full capacity of Xbox, with a playing area, a series of pods and free play zone with games machines and chill-out areas. Visitors enter a 48-person auditorium and are treated to a four-minute video and graphics sequence with Dolby 5.1 audio from DVD, before the screen opens to let visitors through into the gaming area.

Ambient sounds are triggered through one of Dimension’s RSD Audiobox’s under Dataton command, replaying looped announcements and recordings. They have supplied 21 d+b E0 loudspeakers and a pair of d&b audiotechnik E12 subs, with 12 E-PACS to drive it. The roadshow debuted to an audience of 1,200 games developers at the Expo ‘92 site in Seville, Spain before moving onto Roost in Germany and a number of other European locations over the next 12 months.

CT, with Dave Herd project managing, will be providing projector and plasma displays delivering video from Doremi V1D controlled by Dataton. In Seville for the launch event, Screenco provided their Midi Mobile, featuring a 27sq.m 17mm LED display to promote the event, running promotional footage from its on-board production facility. PA support for the mobile was supplied by Dimension Audio, rigging an L-Acoustics ARCS system.

The Mobile was showing a promotional video, which had been put together with specially-created music, as well as some games footage - all looped from the Doremi V1. "The Midi Mobile is ideal for this type of event, as it doesn’t require a structure and it is completely self-contained," said Screenco’s project manager Steve Purkess. Subsequently, Screenco has provided both the Midi Mobile and smaller Mini Mobile at events as the tour progresses around Europe.

(Lee Baldock)


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