USA - Barco Media is pleased to announce that it has provided state-of-the-art display technology to the new Quiksilver Boardriders Club store in Times Square, located on the corner of 42nd Street and 7th Avenue in New York City. Quiksilver designs and manufactures a diverse line of products for young men and women catering to the surf, skate and snowboard riding lifestyle. Quiksilver brands offer a range of products including clothing, swimwear, accessories, eyewear and wetsuits.

Barco installed three of its DLite 10 LED displays above the entrance to the store. Each display measures 5' 11" high by 13' 3" wide and are used to show surf, skate, and snow video. All three displays are controlled by Barco's Signam!cs content management system, which allows Quiksilver to schedule the right message at the right time.

"The installation of our total display solution in this highly visible Times Square location is of paramount importance to Barco," says Dave Belding, market business manager for Barco Media. "We are very pleased to be working with a company whose brand is recognized worldwide as cutting-edge."

(Lee Baldock)


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