BlackTrax appoints distributor for South East Asia
- Details
A&L serves the local market as well as Indonesia, Singapore and Thailand through a network of nine offices and 200+ staff. It already represents Avolites, Claypaky, disguise and Luminex among others.
Andrew Gordon, BlackTrax director of business development, comments: “BlackTrax has already executed over 9,000 events around the world, but we continue to look for strategic opportunities to grow the business, and the South East Asia market represents a considerable market potential. A&L is the ideal team to help us establish a strong presence in the region. Their extensive experience, technical expertise and commitment to customer support represent what we strive for in a partnership.”
Eugene Yeo, general manager of Acoustic & Lighting, adds: “We work extensively in creating lighting and video for major live events, and it has become clear to us that BlackTrax will be a very valuable complement to what we can offer our customers, helping us provide them with a more complete solution. BlackTrax has become famous for its ability to support the creation of truly amazing shows - such as new product launches, spectaculars, visitor attractions, grand openings and so on – and that’s what our customers are looking for.”
A&L has already taken delivery of BlackTrax demonstration equipment and is receiving training from a BlackTrax local support team.
(Jim Evans)
