Brompton launches Chinese website
Tuesday, 12 May 2020
bromptonThe new website is the latest in a string of initiatives
China - Brompton Technology has launched a Chinese version of its website. Including all downloadable documentation, as well as product and feature pages, it makes Brompton’s technical information readily available to the Chinese market.
A major part of Brompton Technology’s strategy in recent years has been to find ways of strengthening its support for its panel manufacturer partners, most of whom are based in Shenzhen. The new website is the latest in a string of initiatives, the first of which was the creation of an office in Shenzhen at the beginning of 2019.
Led by Elijah Ebo, Brompton’s general manager (Asia), the office is staffed by Chinese-speaking account managers and field application engineers (FAEs). In addition to employing native Mandarin-speakers, the company offers free Mandarin language lessons to all Brompton Technology staff.
At the beginning of 2020, Brompton released its Configuration Application (Config. App) tool in Chinese, one of a suite of tools that simplifies the integration of its Tessera processing system for panel manufacturers.
“The Chinese language website is a natural continuation of this programme and allows us to better support our customers in Asia,” explains Ebo. “It provides all-important technical specifications, downloadable documentation, and information on our features and products, all with the goal of making Brompton processing more accessible for our Chinese speaking customers.”

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