Brompton Technology supports Nexteel launch
Thursday, 2 January 2020
bromptonThe project had eight screens of various sizes built from ROE Visual CB3 and CB5 screens (David Solm Photography)
Australia - Novatech Creative Entertainment Technology (NCET) orchestrated an impressive re-branding event for Australian painted steel business Nexteel in Adelaide and Perth. Brompton Technology LED processors were chosen to support the array of large LED screens, which were suspended above the stage and delivered pulsing content, teasing the audience with what was in store.
Tasked with ‘breaking the usual norms’ for the project, Novatech deployed two Brompton Tessera SX40 processors along with two Tessera XD Data Distribution units for its ROE CB3 and CB5 LED panels in order to realise the ambitious concept and create a series of innovative and memorable experiences.
“The project had eight screens of various sizes built from ROE Visual CB3 and CB5 screens, so the team needed something that would make mapping and running the screens as simple as possible,” says Novatech’s technical lead - video, David Murdoch. “The combination of the SX40s and XDs were a perfect choice for the show. Being a 4K processor, we were able to run all eight screens on one raster which made mapping and data distribution incredibly quick and easy.”
Held at Adelaide Entertainment Centre, and Perth Convention and Exhibition Centre, the event was repeated twice in Adelaide and twice in Perth to ensure all potential clients were reached and for maximum impact and brand awareness. Novatech worked with Adelaide-based event management and marketing agency jennie bell ink to push the creative boundaries.
The main feature of the stage was the central ROE CB3 screen. Brompton’s On-Screen Colour Adjustment (OSCA) feature ensured a seam-free screen and perfect reproduction of the custom-made content produced by Campfire Content. The screen was run from a Tessera SX40 LED processor, with another on site as backup. Both were at front of house, while the Tessera XD units were kept at the stage, connected to the processors by 100m of optical fibre cable.
(Jim Evans)

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