Christie to play star role in refurbished BAFTA HQ
Friday, 28 May 2021
baftaThe new BAFTA 195 Piccadilly is slated to open officially to the public in early 2022
UK - Christie has been chosen by the British Academy of Film and Television Arts (BAFTA) as a technology partner for its redeveloped headquarters at 195 Piccadilly in London.
The partnership will see a host of Christie integrated technology installed throughout the building, including flagship Christie MicroTiles LED tiles, as well as 3DLP RGB pure laser, 1DLP laser projectors, media servers and software. The redeveloped space, with state-of-the-art technology, will enable BAFTA to dramatically expand its learning and talent support programme through broadcast events and screenings, supporting talent across film, games and television in the UK and across the world.
Louise Robertson, executive director of partnerships and fundraising, says: “We are so excited to be working with Christie to help bring our redeveloped space at 195 Piccadilly to life. The technology Christie provides will give BAFTA some of the resources needed to dramatically expand our learning and talent development programme. With the generous support of our partners and donors, BAFTA will be able to provide the next generation with the tools to develop a career in film, games and television.”
“It’s a privilege to partner with a world-leading arts charity with such creative heritage,” says Michael Bosworth, executive vice president, Enterprise, Christie. “We are inspired by creativity and keen to support talent wherever we can, and BAFTA does an exemplary job of this in the film, games and television industries. We are confident Christie’s technologies can play a role in BAFTA’s efforts to inspire, nurture and develop the next generation of creatives as part of its stunning refurb at 195 Piccadilly.”
In 2022, BAFTA will re-launch its learning and talent development programme, enabled by the redevelopment of 195 Piccadilly. The new programme will engage over 10m learners with a BAFTA resource online and equip 80,000 people a year with the tools to develop a career in film, games and television via events, competitions, and initiatives. In addition, bespoke year-round support will be given to 4,000 talented individuals through initiatives including BAFTA Breakthrough, BAFTA Crew and Young Game Designers.
Among technology supporting this programme is a 1.2 x 2.7m Christie MicroTiles LED video wall that will welcome visitors with engaging content at the reception entrance. The Ray Dolby Room foyer will be fitted with two video walls and a floor-to-ceiling projection display using 1DLP laser projectors, Christie Pandoras Box Server and Christie Mystique Premium Edition, a multi-camera, automated warping and blending tool.
In addition, working with CinemaNext, the Shaw Theatre will be powered by a DCI-compliant Christie CP2309-RGB pure laser cinema projector, for screens up to 13m wide, while an array of multi-purpose spaces and boardrooms will feature Christie 1DLP laser projectors and LCD display panels with Christie Pandoras Box Manager and Widget Designer for content management and processing.
Christie will also provide installation services and training throughout the renovation process. The new BAFTA 195 Piccadilly is slated to open officially to the public in early 2022.

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