Creative Technology drive European Ford Fiesta launch
Friday, 22 March 2002
Creative Technology drive European Ford Fiesta launch
CT London has utilized an extensive selection of its equipment and resources to provide the entire AV and IT element for Imagination at a Ford Dealer Training Event in Marbella, Spain. The event, which began in early February and runs for six weeks, will be attended by over 17,000 Ford Dealers from across Europe.

The event, masterminded by Imagination, will launch Ford’s new range of small cars including Ford Fiesta and Ford Fusion to dealers. It features a 400-seat auditorium acting as the central business meeting location, plus five interactive workshops on the consumer benefits of the new range, along with training on Five Fiesta Facts. CT London supplied, installed and maintained the equipment, with a full team of support engineers and technicians. The company provided a wide array of desktop and laptop PCs running Powerpoint with Mpeg playback and various displays including Barco video projectors and Hitachi Plasma screens. All were complemented by a bespoke Dataton interactive control system.

(Ruth Rossington)

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