ETC lights up India Fashion Week 2019
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Delhi-based rental company Modern Stage Services managed the audio, video and lighting production during the four-day event. Managing director Davinder Wadhwa comments: “A reliable lighting system was crucial for the fashion gala. Twelve ETC ColorSource Spot Pearls were implemented for the first time at the LMIFW. The fixture is a variable white-light LED array which enables users to set the colour temperature anywhere between 2700K and 6500K. The ColorSource Spot Pearls brought a much-needed natural glow to the ramp.”
Renowned lighting designer Viraf Pocha, worked on the set for LMIFW autumn / winter 2019 and selected ETC’s ColorSource Spot Pearl to light the fashion show. “I prefer a more organic and subtle way of lighting. In a fashion show the light should enhance the fabric exhibited by the models on the ramp and ETC offers the right scope of lighting that compliments a fashion show”, explains Pocha. “I have been in the industry for over three decades and am well aware of ETC’s presence, globally. Everyone makes profile lights, but ETC just makes it better.”
Hi-Tech Audio Systems is the distributor in India of ETC’s US-manufactured lighting fixtures and controls. Managing director Rajan Gupta comments: “ETC’s well regarded reputation in the market is recognized around the world. With regular demos of ETC products, we have been able to create a niche clientele that appreciates cutting-edge and world-class lighting products. Lotus Make-Up India Fashion Week was a breakthrough event with Modern Stage Services Pvt. Ltd and ETC. With time, we believe that ETC products will be the first preferred choice in any live show inventory or installations in India.”
(Jim Evans)
