Firefly Imaging’s patented, award-winning scrolling projector was chosen by Sony Pictures Entertainment and its marketing partner, Buzztone, for the Hollywood premiere of Spiderman on 4 May. As celebrities and guest arrived to enter the premiere tent outside the Wadsworth Theatre, images of Spiderman’s web and logo were projected on the tent, which was larger than the size of a football field. "We were thrilled to be a part of the Spiderman premier and contribute in a material way to the look and feel of the evening. Our specialty is creating unique imagery and projecting it in large formats on any type of surface. The Spiderman premier allowed us to do what we do best," said Rachel Wagner, vice-president of events for Firefly. Voted Product of the Year by Entertainment Design magazine, the Firefly Projector has the ability to project sharp, full colour images of any size and any shape. In addition to providing a valuable marketing tool for premieres, parties, concerts and product launches, other applications include theatrical scenic design, architectural design, film production, conventions and indoor/outdoor marketing.
(Lee Baldock)
