Fourth Phase at the Royal Opera House
Friday, 26 April 2002
Fourth Phase at the Royal Opera House
Conventionally, sponsors at the Royal Opera House have a physical corporate presence at the venue. But in a complete break with tradition on April 4, Audi became the first sponsor to light the outside of the building with its corporate brand at a performance of the ballet Giselle, with Darcey Bussell dancing the title role.

In addition to lighting the exterior of the Royal Opera House, two Audi cars, one a vintage 1930s model and the second, the latest A4 convertible, were also on display. In support, Fourth Phase London and DHA Lighting joined forces with Pandemonium Events to make sure the evening was a success. To light the two cars Fourth Phase London used Source Four Pars and a Source Four profile. The cars were lit in open white, whilst the profile was equipped with a DHA monochrome gobo and projected the famous Audi rings onto the pavement between the cars. Two Mac 500s, also fitted with DHA glass gobos, and a Pani BP6, with a custom-made colour slide, projected the Audi logo onto the walls of the building and the surrounding pavement.

The evening not only attracted the attentions of an enthusiastic audience but also was attended by some high profile stars, including David Ginola, Jonny Herbert and Katie Humble and several glossy magazines.

(Ruth Rossington)

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