Immedia Systems Spearheads Developments at Northern Light
Tuesday, 29 January 2002
Northern Light has announced a restructuring programme to take the business forward in 2002. A key development is the launch of Immedia Systems, a new audio-visual division located in Reading. The new premises include workshop and stores areas, as well a large office suite and conference room. Immedia aims to build on Northern Light's established reputation and extensive experience in the AV installation's business, providing engineering led solutions. According to the company, the move will allow "greater strategic focus in this specialized industry, enabling a more effective response to the market and customer needs".

Richard Passman heads up a highly-trained specialist projects team including programmer Nick Nurock, sales engineer Dave Pritchard and AV engineers, Andy Macdonald, Steve Dishon, Derek Heeps and Graham Lawton, who recently rejoined the company from Dubai. The opportunity has also been taken to centralize the London and South-east operations in Reading. The international sales team of Derek Gilbert and Graham Fisher will move from their temporary offices in Marlow to enjoy the benefits of the new premises.

As part of the New Year reorganization north of the border, Northern Light has closed its small Glasgow branch, consolidating the hire and sales operations at the Edinburgh headquarters. Mike Smyth, Ken Christie and Gerry Corcoran will continue to represent the West of Scotland.

Commenting on the developments at Northern Light, managing director, John Allen told us: "Business success demands a creative and flexible response. Change is challenging and energizing. We've looked at our systems and processes and better aligned them to enable us to structure our efforts more effectively. Creating Immedia Systems as a specialized and independently functioning operation offers a unique opportunity to target higher-growthAV markets and deliver a customer focused service. In turn, this will allow dedicated project teams to concentrate on expanding our core theatre installations business, hire and sales operations."

Immedia Systems can be contacted in Reading on +44 0118 903 5070.

(Ruth Rossington)


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