Sales director Mike Walker will lead the consolidated sales team.
UK - Avesco plc have announced a major sales and marketing restructure following the integration of Creative Technology and Screenco into a single resource. As sales director, Mike Walker will head up the consolidated team which has relocated to Chessington, and which sees the return of Adrian Offord who, prior to his last position with General Location, previously worked at Screenco.

The team also includes Alex Davenport, who joined MCL two years ago, and sales and marketing coordinator, Emma Houlden, from CT’s Wandsworth office. Also joining the team from CT is Charlie Whittock, who has recently returned from the US where he has been working in event and production management, having worked closely with Creative Technology since the company was founded in 1985.

Said Walker: "In centralizing the sales team at Chessington on the Silverglade Business Park, we will be able to offer the most comprehensive AV staging service in Europe, to each of the brands’ respective clients. This includes Screenco’s specialist outdoor video screens, CT’s indoor LED screens, and the AV inventory of MCL, which includes lighting, staging and sound. Underpin this with CT’s vast inventory of high end video and you have a truly complete solution to offer clients. It’s all about extending the service and meeting clients’ needs in a changing market."

The new role considerably broadens the remit of Mike Walker, who spent six years with Creative Technology before moving to Screenco four years ago. "We have a strong, motivated team here at Chessington, and this will be further boosted by Charlie and Adrian’s return," he said.

CT’s chief executive Graham Andrews commented: "This is a very important strategic development for the company. I’m pleased to have Mike heading up the team and excited about this terrific opportunity for us to develop ideas that will keep us at the forefront of our industry."

(Lee Baldock)


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