Paradigm is Model for Life
Thursday, 26 July 2001
Paradigm is Model for Life
When Luminar Leisure CEO, Stephen Thomas, contacted consultant and solution provider Ivor Green with the brief to help him use available technology to differentiate his company from its competition, he quickly produced an audio-visual blueprint that would be future-proof. Luminar’s successful brand models, reflected in the company’s current share price, is no better encapsulated than in the evolving concept of Life, their year-old bar, restaurant and dance concept, which began life in Cardiff. Ivor Green has developed a long relationship with the Luton-based company during its growth cycle and now - as Ivor Green & Associates - he is specifying dnp’s leading-edge rear-projection new wide angle optical rear projection screens, distributed in the UK by Paradigm Audio Visual, as the way forward.

This month, using a unique rig that cuts down installation space, two 6ft screens were sited at Life in Romford and a further three at Life, Taunton - run in conjunction with Sony VPL-PX31 projectors - thus keeping the company right in the fast track of technology. Ivor Green has been a devotee of dnp New Wide Angle since installing five 8ft screens side by side in Manchester’s Printworks. He says that while the buildings earmarked for conversion to Life may be extremely different there is now a minimum requirement for two dnp New Wide Angle Screens as standard.

The use of the dnp rearpro screens is about setting specific moods, by displaying high-res images in order to give the room a theme. This can include people, music video and even rugby matches. In Romford, Ivor Green has sited one immediately inside the entrance, with the second upstairs, while Taunton sees one on the dancefloor and the others positioned in key locations in the venue’s main areas. The screens are configured in conventional 4:3 aspect ratio, with software used for stretching to the widescreen dnp format which Green hopes to employ shortly, with the new Sony VPL-FX50’s - which will work in either vertical or horizontal orientation - offering further flexibility.


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