Philips PDS adds dimension to David Lloyd Clubs
Friday, 15 November 2019
blaze-personal-screensEach display runs off a single secure network
Europe - Philips Professional Display Solutions and Hutchison Technologies worked together to bring transformational change to a leading fitness club with a UK and European roll-out of high impact LED video walls and digital signage. Founded in 1982, David Lloyd Leisure operates David Lloyd Clubs, providing family orientated fitness and leisure facilities across 99 UK sites and a further 15 across mainland Europe.
Looking to meet the demand for HIIT (high-intensity interval training) and the explosion of boutique-studios, the fitness giant met the trend head on with the creation of Blaze. Housed in its purpose-built studio, the standalone instructor-led facility combines cardiovascular training with strength, boxing and martial arts skills to give an intense workout.
Available in 54 sites (with more being added throughout 2019 and beyond), David Lloyd Clubs required an innovative, premium quality Europe-wide display solution in order to create a more immersive and personalised experience for members during classes, whilst also maximising new marketing and engagement opportunities to attract new members and ensure a return on investment.
In order to not only meet but surpass expectations, AV integration specialist Hutchison Technologies - a long term partner of David Lloyd Clubs - teamed up with Philips PDS for the installation of a range of premium Ultra HD connected digital signage and video wall solutions both inside and outside every Blaze studio. Each display runs off a single secure network - bringing true change to David Lloyd Clubs.
Consistent inside all Blaze studios, Hutchison selected the Philips 49” BDL5588XC X-Line Series, offering the industry's narrowest bezels and advanced alignment solutions for clear, distraction free imaging, to create inspiring video walls (typically 3x2) - used to display relevant class content, motivational messaging and personalised performance data for members using Myzone heart-rate belts.
In addition, Philips’ 43” Full HD Android powered BDL4330QL Q-Line displays were installed in the studios to provide personalised content for members during workouts. Outside of each studio and around David Lloyd Clubs, 55” Full HD, Philips BDL4050D D-Line displays have been strategically placed in order to help market Blaze to other guests.
Using Philips Professional Display Solutions’ built-in content control and management software, CMND, all displays can be accessed, viewed and controlled entirely remotely - including management of all content and messaging (individually, or on mass) - all from David Lloyd’s Hatfield HQ.
“The team at Hutchison have used their technical know-how and outstanding understanding of the leisure market to maximise the features and benefits of our displays and CMND content management platform,” says Michael Tulip, UK signage sales manager, PDS. “This collaborative approach has resulted in an outstanding solution that is bringing a new generation of digital content to David Lloyd’s Blaze customers.”
“Philips Professional Display Solutions provided cost-effective and commercial products that enabled seamless integration into the project scope. With the added benefit of the CMND solution, we were able to provide David Lloyd with programmable content and remote support, on a European-wide roll-out project,” says Adrian Gibson, Hutchison Technologies.
(Jim Evans)

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