PixelFLEX opens windows for Levi’s flagship store
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At their flagship retail location on Market and 4th Street in San Francisco, the Levi’s brand managers wanted to heighten the consumer engagement for the 8000sq.ft retail space located one of the world’s most highly visited shopping areas. With two large windows looking out onto the busy street, Levi’s worked with their long-time digital partner Reflect, who installed two FLEXClear transparent LED video displays from PixelFLEX.
“Levi’s has been a client of ours for many years dating back to about 2013,” began Brandie Perkins, senior account manager, Reflect. “As a forerunner in the jean industry, they haven’t always played a lot in the digital space, but for their San Francisco Market Street location, they really wanted to make a statement and connect with their customers. Having seen the possibilities of a transparent LED video display at a tradeshow, they asked us if we could implement the technology into their retail design, so we reached out to PixelFLEX about the FLEXClear LED video.”
Perkins continued, “They wanted to install a big experience and attract consumer attention without impeding the natural light that comes into the store. With the way the store is physically laid out, the natural light is essential to the space, so they loved the idea of being able to put in a transparent LED display. This way they could still get light into the store without blocking any sightlines, and still make an impactful statement through the content on the screen.”
(Jim Evans)
