Monday, 27 December 1999
Pixelite, the video screen sales division of Avesco plc, scooped the most challenging outdoor video screen contract of the year as its very first installation order - with a unique curved design on the front of the recently opened Home nightclub in London's Leicester Square. Owners the Big Beat Group - operators of highly successful venues in Sydney and Scotland - planned Home as the capital's most exclusive leisure venue. The first Pixelite PXT-1204 LED screen - using modules designed by sister company System Technologies in Belgium - displays digital art on the building's facade overlooking the famous square. Uniquely, the 11.52m x 5.76m (portrait format) screen curves through a 93 degrees convex plane, with a 12mm pixel pitch and a total of 960 vertical lines of resolution x 480 horizontal. In all there will be almost two million LEDs in the screen. Because of its sheer size and resolution, the GMI screen at Home can show up to 12 images any one time, recreating the idea of a videowall.