PLASA Completes First Phase of Industry Research
Friday, 8 June 2001
PLASA has completed the first phase of its major industry research project, which will provide PLASA members with an invaluable insight into their industry. As well as being able to estimate the global market size for professional lighting, sound, staging and AV products and services, the research also gives a very detailed picture of the market in the UK. For the first time, PLASA has information about the value of the product sectors, how fast they are growing and the size and growth of the various vertical sectors into which its members sell. The findings enable the Association to say some very precise things about its members collectively and the nature of the industry as a whole.

PLASA plans to repeat the exercise every 12 months, enabling it to build up ever-more accurate trend information. A quick flick through the 119-page report reveals that it estimates the respective size by revenue of PLASA’s four main product sectors: light, sound, AV and staging; gives growth figures for this year and next across the four product sectors; breaks the sectors down into sales and rental; includes information on revenue from the provision of services such as installation, design and servicing; sizes the target market sectors and indicates which are the healthiest and the fastest growing; includes information on average company size by staff, investment in training, R&D and marketing.

Members who took part in the survey will shortly receive a free 22-page copy of the overview, together with the opportunity to buy the detailed sections. Members who didn’t take part will still be able to get hold of a free copy of the overview, but must complete the 2001 questionnaire first and also make a firm undertaking to contribute to the repeat exercise in March and April 2002. The detailed sector reports - for lighting, pro-audio, staging and AV - contain analysis which includes size, growth, key market sectors and trends and cost £125 each (ex VAT). A 42-page sector report is also available, offering a detailed analysis of all 12 market sectors targeted by members - this costs £250 (ex VAT). Members buying any of the above will also receive free a global report providing a comparison of the UK market in context with the world markets.

These reports are only available to participating PLASA members.


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