Powersoft and Reyn Audio join forces in China
Tuesday, 2 July 2019
reynePowersoft has entered into a strategic alliance with Reyn Audio
China - Powersoft has entered into a strategic alliance with Chinese audio manufacturer and rental house Reyn Audio.
the pro audio arm of Foshan YiFeng Electric Industrial Co, Reyn Audio has an established presence in China and, through its sister brand ACME, has been able to supply many of the region’s most important local and visiting artists with full production for shows that draw fans in their thousands.
Massimo Minardi, Powersoft’s APAC account manager - OEM solutions, comments: “As their business has grown, Reyn Audio has started to get requests for systems that are comparable with the big players in the market, and with a similar level of usability. Considering the high profile and the size of the events that they are catering for, our ArmoníaPlus software and the X4 amplifier models have been the best choice for them. As they are a manufacturer with specific needs, the best solution was to create a business alliance with the opportunity of direct support from our headquarters in Italy.”
Tommy Su, Reyn Audio consultant, adds: “Co-operation with Powersoft is a well thought-out choice for us. Although other manufacturers in the industry are using similar platforms, we were concerned about the integration between the speaker system and the DSP amplifier. The intuitive system design of ArmoníaPlus is very efficient and perfect for our needs.
“We hope that, through our co-operation with Powersoft, Reyn Audio users will be able to enjoy a more powerful and convenient operating environment. At the same time, we hope to take advantage of their professional division it order to optimise the speaker system and amplifier integration environment.”
Powersoft’s application engineer, Luca Stefani, has already conducted two technical training sessions at the Reyn Audio headquarters in Foshan, with a third session to be held in the second half of 2019. Powersoft’s international customer service manager Marco Mannucci also visited in May to instruct Reyn Audio employees on service training.
(Jim Evans)

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