Powersoft appoints Prase as distributor for Italy
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Prase's 50 distribution brands, once paired with Powersoft, will provide integrated installation solutions for system integrators, AV designers and consultants.
Fabrizio Romano Bolzoni, Powersoft’s sales distribution manager, comments: “We’ve always had a long history of mutual interest with Prase. The time has finally arrived to materialise that into a solid partnership for the development and success within the Italian professional installation market. With Prase’s best-in-class reputation throughout the installation sector and in the live world, we are delighted to be entering a partnership with them.”
Ennio Prase, managing director at Prase, adds: “This is probably Prase's longest-cultivated partnership: it took around 20 years. Our confidence in Powersoft was solid from the start, but the conditions for a partnership just weren’t there. Today, we can finally start a strong collaboration to grow the Italian market together. Prase’s strong presence in system and entertainment channels will be enhanced by the products of one of the most recognized Italian manufacturers in the world.”
Alberto Prase, Prase’s sales director, says: “The Prase brothers have known the Lastrucci family from the very beginning. It’s a great pleasure for us that the time has arrived for a business collaboration.”
Over the last year, Prase has experienced an increase in educational and UCC projects, due to the pandemic’s impact on the Italian market. The company expects an increase in investment in the corporate and entertainment industries next year, for installation and rental.
“Fixed installations haven’t been too impacted by COVID as much as other markets in Italy. It’s likely that we’ll see an increase in that market this year,” explains Ennio Prase, managing director. “Ultimately though, it’s clear to us that this pandemic has made almost every sector realise the crucial role technology plays in day-to-day life, counting on an updated and reliable AV solution can make a big difference in every business.”
