Screenco screens in action during the Pepsi Chart Show.
Screenco’s involvement in the TV sensation Pop Idol has led to them supplying an LED display to the Pepsi Chart Show - and it’s all thanks to Gareth Gates. Management of the Pop Idol runner-up had been so impressed with the screen during the series that they requested that the same display form the backdrop to his appearance in a Gareth Gates TV Special - and Gareth’s record company BMG were happy to oblige.

Several weeks later, Initial TV approached Natasha Blake of Screenco and booked 11sq.m of 15mm LED high brightness display for use on the Pepsi Chart Show. Initial TV production manager, Vivienne Pheysey, explained: "We spoke at length to Gareth’s record company, who thoroughly recommended the screen. Anything less than an LED display would not have been bright enough."

Artists using video reinforcement on the show included Express 2 featuring David Byrne, Electric Soft Parade, Haven, Idlewild and Pay As U Go. Initial TV are now hoping to use the screen again on the new series.

(Lee Baldock)


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