Shure supports college educational day
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The day consisted of three seminars. The first was a production talk with Frank and Dean from the Rattlesnakes on their approach to recording their third album with Cam Blackwood. The second talk was with the band road crew and featured the band’s tour manager Ian Dowdell, guitar teach, Elliot Russell and monitor engineer, Will Taylor covering life on the road. The final talk was with the band’s manager Matt Greer, focused on building a profile, the album campaign and developing an artist.
Stephen Carter, HND music & curriculum developer, West Herts College, comments: “Taking the vocational industry approach that we have at West Herts College and the help from companies like Shure is hugely beneficial to the next generation. Not only are they able to achieve the theoretical knowledge to pass the qualification but the hands-on industry experience of putting on events like this one, help them to build a working portfolio to take with them on their journey into the music industry.
“Without companies like Shure being so hands on with education and offering their expertise, the next generation would not be prepared and ready for the industry. Shure’s sponsorship to the college has been incredible. Having the team on hand to talk to students about Shure as a company, the products they sell and their impact on the wider music world was exceptional. Having that first-hand experience is invaluable to the students from the college.”
Following a day of masterclasses for the students, there were performances from three bands in the evening, with Frank Carter and the Rattlesnakes headlining.
All of the bands were using Shure equipment, Mike Woodhouse, sound engineer explains: “As Rattlesnakes are long time Shure product users, we have a plethora of Shure gear aiding us in our live sound.”
Jack Drury, market development specialist, pro audio at Shure, comments, “There is a huge amount of creative and technical talent emerging into our industry right now, which is very exciting. It’s our privilege as a manufacturer to work with institutions such as West Herts College, ensuring that their students have the opportunity to work with high tier wired and wireless microphones as part of their qualification.”
(Jim Evans)
