The 64-panel LVP1650 (15.875mm pixel pitch, 5000-nit brightness) screen is in an 8x8 configuration 26.7ft wide by 20ft high. The 13-bit panels utilize Lighthouse’s M4 uniformity control and the screen has an overall resolution of 512 x 384 pixels. Although the high brightness, high resolution LVP1650 screen has been installed at the new Seattle Seahawks stadium, this is the first billboard application for it worldwide.
Skye Media’s newest outdoor advertising location is in the heart of Toronto's retail, financial and theatre district, on the south-east corner of Yonge and Dundas Square. Overlooking the new Dundas Square project, which is modeled after New York’s Times Square, it will be a prominent location within the city and will host year-round PR and promotional events, adding to the redevelopment already underway. Along with the rejuvenation of The Eaton Centre and The Hard Rock Cafe, recent retail additions include Buffalo Jeans, Guess, Future Shop, Virgin Atlantic Megastore, and an Olympic Theme Complex.
Danny Starnino, founder of Skye Media, comments: "This is the highest resolution screen in the Dundas Square area, where a number of screens are located. We chose the new Lighthouse LVP1650 because we were determined to offer our advertisers the brightest, most eye-catching screen in the city."
(Lee Baldock)
