Photo via Blitz, a GES company
UK - The Brewery, the Grade II listed events venue on London’s Chiswell Street, has confirmed Blitz, a GES company, as its new in-house AV partner. The technical event production specialist has been selected with a brief to enhance the venue’s AV capabilities and manage the technology infrastructure.
The new partnership, which will start from 1 September, will see Blitz utilise The Brewery’s advanced technology and digital infrastructure, to “create show-stopping AV experiences; from breath-taking projection mapping installations, to top of the range widescreen blending displays and flawless audio performances”.
As well as AV services, Blitz will assist clients with digital branding and digital signage opportunities helping event organisers increase exposure while maximising sponsorship revenues and increasing ROI. The partnership also brings a range of new services previously unavailable at the venue, including digital and interactive technology, registration and RFID tracking and live audience participation.
James Varah, commercial director at The Brewery, comments: “Design, production and technology are at the heart of what makes events at The Brewery such standout affairs. Clients are looking for bigger, more exciting productions as well as providers offering an ‘end to end’ service, and we’re confident Blitz will do just that. We look forward to working with the team at Blitz to create incredible live event experiences for clients and their guests.”
Graham Pope, group commercial director at Blitz adds: “Event audiences are more demanding than ever and organisers are under pressure to create bigger, better, more engaging events. Blitz totally understands and embraces the challenge - our reputation for innovation and unrivalled technical and creative expertise is what makes this partnership such a great fit.”
(Jim Evans)

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