The DJ contest runs in conjunction with the massive PALME expo, the region's first professional sound, light, audio-visual and systems integration exhibition. It was held for the first time earlier this year and organizers say the coming expo, to be held 17-19 February 2004 at Dubai International Exhibition Centre, will be 'a sell-out'.
"Exhibitors from around the world - particularly, Germany, China, UK and Australia - are keen to introduce their products to this dynamic part of the world," says Darren Brechin, PALME's marketing chief. "The DJ contest runs side-by-side. It's great fun. We wanted to provide some entertainment and launch DJ'ing careers as well, so we created the DJ competition. We haven't even officially advertised yet and the applications are pouring in. The judging panel is not yet finalized, but we are likely to have two big-name experts from Britain flying in. The main thing was to secure Cowboy. He won it last time and he brings a big regional name to the table."
(Sarah Rushton-Read)
