XR Studios pioneers disguise’s virtual zoom
Wednesday, 19 May 2021
xr-studiosTheir first project using virtual zoom was with singer Katy Perry
USA - For the past year, the world has been preoccupied with Zoom meetings. Disguise has been looking at a very different type of zoom. Instead of video meetings, disguise allows its users to zoom in and out of a virtual world on camera.
disguise’s extended reality (xR) workflow, released to the general public in April 2021 through its new r18 software, includes this new feature which extends the virtual scene to allow cameras to zoom in and out of each scene. With these capabilities, the community of disguise users can now build even more exciting and elaborate scenes than ever before.
xR pioneers and disguise partners, XR Studios, were among the first to incorporate the new feature into their current workflow and explore its full potential. Their first project using virtual zoom was with singer Katy Perry. For what is now the third collaboration with Perry, XR Studios used the new feature to enhance her performance for the Lazada, the Malay e-commerce platform, annual Super Party that was simulcast across Southeast Asia.
“The virtual zoom allowed us to work outside the box because we can now simulate shooting in a space that is ten times larger than ours,” says J.T. Rooney, chief creative officer at XR Studios.
Silent Partners Studios were the xR content designers on this project, and by partnering with XR Studios, they were able to create worlds that went beyond the limits of the physical screens. Perry performed against a giant Pierrot statue, Escher-inspired architecture, swan sculptures, and a fireworks display, with the camera zooming in and out on her in the virtual space - creating a huge sense of scale.
“As always, creating worlds and content in xR is challenging, but it’s consistently a rewarding adventure to figure out the virtual space,” says Rooney. “This new workflow is something that has been discussed for a long time and the XR Studios team was excited to see how we could help push it further, give suggestions, and test and develop it in a live show environment.”
“Over the past 12 months, XR Studios have been trailblazing the use of our xR workflow,” says disguise CEO Fernando Kufer. “From their early days delivering Katy Perry’s first xR-powered performance on the American Idol season 18 finale, to, nearly a year later, pioneering our latest software features in their third collaboration with the artist. We love seeing them constantly break boundaries in xR production.”

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