UK - Technological Innovations Group (TIG) has announced the appointment of Matthew Bailey as regional sales manager UC for the United Kingdom.
He will work with the TIG sales division to bring his extensive experience of the unified communications market to the team and will be responsible for driving the development of new business for TIG’s ecosystem of brands that integrate with Crestron’s world-class UC portfolio.
Discussing this new role, Bailey says: “I'm really looking forward to embarking on this new journey at TIG in the Crestron UC space. With my experience, drive & passion for UC technologies, both Company and ultimately Client success are on the horizon - I simply cannot wait to start, meet everyone and get going at TIG.”
TIG’s CEO, Robin van Meeuwen adds: “I’d like to welcome Matthew to TIG. In the unusual circumstances that 2020 has presented we’ve all had to find new ways of working, and we’ve seen that Unified Communications are crucial business technologies. Matthew’s role will be to help businesses invest in UC to future-proof their working practices.”
Italy - Powersoft has partnered with the Crew Nation charitable fund to help provide relief to live music crews around the globe.
Crew Nation has been created to extend a helping hand to the touring and venue crews who depend on a constant run of shows to make a living.
The fund - powered and administered by charitable 501c3 organisation, Music Forward Foundation - has been kickstarted by Live Nation, which has contributed an initial $5m and committed to match the next $5m given by artists, fans, and employees. So far superstars such as Coldplay, Miley Cyrus, Metallica, John Mayer, and many more have shown their support and donated.
Having become aware of the initiative, Powersoft has pledged to donate 5% of the proceeds from all of the touring amplifier platforms sold between 27 July and 15 October, to Crew Nation. The Powersoft campaign that will follow is based on the key concept that ‘behind every show stands a great live music crew’, to underline the importance of the people behind the scenes of the shows that are so important to so many.
The campaign will be spread over several different media such as web banners, banner newsletters, social channels, and in print in the international trade media.
Powersoft’s brand, communication and trade marketing manager, Francesco Fanicchi, comments: “As with every person involved in the industry, we know how difficult the last months have been for professionals in the live event industry; in particular the touring and venue crew who are completely dependent on live shows to survive.
France - Once again BroaMan and Optocore network devices were deployed to maximum effect at this year’s Grand Concert de Paris spectacular.
The event coincides with France’s National Day (on July 14). And having scaled new heights last year with the solutions and I/O capacity provided by the two German partner brands - creating an immersive environment for Radio France, with 152 Optocore preamps and MUX22 IVT / MADI connectivity - this year technology contractors GB4D went even further. Working once again for Radio France, they set up an elaborate optical broadcast network topography on the Champ de Mars in the shadow of the Eiffel Tower, but with the location eerily empty other than for technicians.
“Playing without an audience due to COVID-19 was certainly weird,” stated GB4D owner, Gilles Bouvard. “We felt really alone without the 500,000 spectators!”
Bouvard was clear in what the challenge represented, and it was essentially to produce an advance multi-format broadcast signal flow to the Radio France and France TV OB trucks from the FOH and monitor positions, as well as from the pyrotechnics position.
“We had to provide Radio France’s sound engineers with all the necessary tools,” he confirmed. And this year that again included 144 Optocore microphone preamps (both X6RFX and TP) as well as MADI stream connectivity between the Lawo, Yamaha and Studer consoles, via BroaMan MUX22 MADI and Optocore M12 and DD2FR-FX devices. In all, GB4D created a distribution universe of more than 600 audio streams between the FOH and monito
Qatar - Atlona has appointed Trident Technology Services as its manufacturer’s representative across the Middle East and Africa, effective immediately. Trident will focus on growing Atlona’s increasing demand and market share with a large community of ICT professionals that now require networked AV over IP solutions for enterprise-level projects.
A long-time Panduit representative, Trident is among the largest sales and marketing representatives for global ICT manufacturers in the MEA region, with four corporate offices and localized sales and support channels in key metropolitan areas. Trident’s team of sales, marketing and technical engineering experts support a broad community of ICT systems integrators, distributors, consultants and end users - many of which find themselves needing IT-friendly systems to serve modern AV environments.
“We have watched the evolution of AV, IT and telephony converging into one platform, and working with Atlona and Panduit will maximize our penetration into the data network infrastructure,” said Mr. Bassel Alhalabi, managing director, Trident Technology Services. “The ICT community is only starting to learn about AV technology and how it can help win new business. Atlona’s strengths in AV over IP distribution, collaboration, and control - and its interoperability with Panduit’s network infrastructure solutions - will help us create stronger demand for complete networked solutions that are scalable, flexible, reliable, and of exceptional quality.”
Mr. Alhalabi, who previously was a Panduit business
Sweden - Hippotizer media servers from Green Hippo were used recently to drive the visual content for a production of Mozart’s opera, Don Giovanni, staged amid the COVID-19 pandemic to an empty Berwaldhallen concert hall in Stockholm.
Directed by British operatic tenor Andrew Staples, the production was conceived and produced under COVID-19 restrictions, with the necessary social distancing for all crew and performers. Instead of playing to a live audience, the performance was broadcast on the Berwaldhallen Play channel, in partnership with Medici TV.
To look after the creation, management and delivery of the production’s video content, set designer Bengt Gomér contacted Stockholm-based PXLFLD, a specialist in visual design and a long-standing Hippotizer user. Their team, led by Anders Granström, quickly created a visual breakdown of the script and an in-depth projection study before developing actual content.
“As the entire performance was broadcast in black and white, we relied heavily on stark contrasts throughout,” says Granström. PXLFLD artists Per Rydnert and Andreas Skärberg, working closely with Staples, created custom visuals, combining American photographer Franscesca Woodman’s deeply evocative black and white photography with a live camera feed and various pre-recorded sequences filmed during rehearsals.
Because the opera environment is so sensitive to unwanted noise, Granström chose the small-but-powerful, single rack-unit Hippotizer Amba+ as the media server for the job, confident in its power to deliver the
UK - ISCE has renamed and rebranded as ISCVE Ltd - The Institute of Sound, Communications and Visual Engineers.
Says the organisation: “Recognising the diversity of our members and the markets they operate in, along with the convergence of technologies, the Institute has undertaken this identity and name change to embrace the wider scope, skills and sectors of our members and supporting members.”
ISCVE president, Helen Goddard states, “We recognise that audio without visual, in today’s markets, is a little like tea without biscuits, you rarely see one without the other.
“So while it is important for us to continue to embrace members and market sectors of our origins, we also welcome with open arms, members who are working within additional disciplines, skill sets and technologies and our brand identity has been changed to reflect that.
“Training programmes offered by ISCVE already include acoustics, assistive hearing, PA & sound reinforcement systems, voice alarm and audio-visual technologies, so this is a very natural progression, and of course, ISCVE training programmes continue to be fully CPD accredited.
“CPD accreditation is important for our members, particularly in the UK, as it continues to be the most recognised standard of training, by government, public and private sector bodies, for our markets.”
ISCVE training courses include programmes presented by leading consultants, engineers and practitioners and are open to members and non-members. A full schedule of courses can be found on the recently rebran
UK - The #WeMakeEvents campaign has progressed into the ‘Red Alert’ phase, with planned activities set to take place across London and other major cities in the UK on the evening of 11 August.
The initiative will raise the alarm for the live events and entertainment sector, which has been badly-hit by the pandemic, resulting in countless event cancellations.
The campaign reports that the disruption of the summer season alone has affected over 600,000+ jobs in outdoor events. Meanwhile, a campaign survey revealed that redundancies in the sector are already happening, with 15% of businesses stating that they plan to make redundancies during August and 70% reporting that they could be forced to do so by the end of 2020.
The campaign warns that the termination of the government’s furlough scheme and the self-employment income support scheme in October would leave up to one million industry professionals with no financial security. “The complete lack of work in the sector combined with the withdrawal of government support will force industry professionals, including the 72% of freelancers, to seek work in other sectors,” says a statement.
Live events may not be able to return until March 2021 due to social distancing rules and the long-term planning now has the collaborative support of 17 trade bodies and several more production companies and manufacturers required for many arena tours, festivals, and stadium events.
Germany - Madrix now grants five years of limited manufacturer’s warranty on hardware products.
Average hardware failure and return rates of its high-quality products 'Made in Germany' had first been published on the company's website over a year ago. Standing at 0.1 %, it is extremely low across the range of devices. Such an enormous reliability and the very positive experiences of customers over the years have led to the decision to offer these new benefits, says the company.
The limited warranty covers the following products: Aura, Luna, Stella, Nebula, Orion, USB One and USB SMPTE.
All technical manuals have already been updated and can be downloaded from help.madrix.com
UK - The musical, The Prince of Egypt produced by Dreamworks Theatricals, Michael McCabe and Neil Laidlaw, opened on 25 February at the Dominion Theatre, London, following 20 sold out previews (see a detailed production report in LSi July 2020).
Video rental specialist, Universal Pixels (UP), has supplied a 162sqm Leyard CLM10 screen for production. Configured as a single 18m x 9m screen, it provides a stunning backdrop to the dynamic scenic design.
Adapted from The Book of Exodus, The Prince of Egypt - written by Philip LaZebnik - was first released as an animated musical film in 1998. Featuring songs from Grammy and Academy Award-winner Stephen Schwartz and a score from Hans Zimmer, it earned critical acclaim as a cinematic milestone. The theatre show has 10 new songs from Schwartz, together with five from the original soundtrack. It is directed by his son Scott Schwartz with choreography by Sean Cheesman, set design from Kevin Depinet and costume designs by Ann Hould-Ward.
The story is set in ancient Egypt and follows two young men, raised together as brothers in a kingdom of privilege, who find themselves suddenly divided by a secret past. One must rule as Pharaoh, while the other must rise up and free his true people.
Forming part of a multi-faceted stage design, the video wall from UP brings depth and dimension to the visual spectacle - lifting the show from the stage into a world of starry skies
Europe - The coronavirus pandemic, and the associated restrictions on personal contact, have led to drive-in theatres becoming increasingly popular throughout the world. The projection screens used in drive-in theatres are typically either inflatable movie screens or LED screens suspended by a truss structure.
The latest webinar from Area Four Industries features Norbert Tripp, technical director of Area Four Industries who outlines the peculiarities of temporary outdoor LED screen structures.
Utilising descriptive graphics and on-site videos, the behaviour of LED screens is described including what effects they can have on the supporting structure and how these characteristics should be considered in actual practice.
The webinar includes clear explanations of what to consider when hanging LED walls, information relating to relevant standards of safety, and what good construction will enable you to achieve.
The webinar is set for Thursday, 30 July at 12:30 p.m. EDT, 9:30 a.m. PDT.
Europe - Merging Technologies has supported the AES Student Recording Competition for many years, both at the European and US Conventions, by donating a prize of a Pyramix Native licence to the top student in the appropriate category.
The situation was rather different this year with the Vienna Convention being virtual; no Merging employee could present the prize. Nevertheless, the competition went ahead as normal and produced an excellent result for a student from the Detmold Hochschule für Musik. Kseniya Kawko was awarded the Gold Award in the Traditional Acoustic Category for the recording of the piece by Michio Miyagi Haru no Umi and Silver Award in the Immersive Category for the recording of the Mendelssohn String Quartet No.2 in A Minor.
Kseniya recorded and mixed both projects on Pyramix since Detmold and McGill University, where Kseniya did her previous studies, have been equipped with Merging products for many years. Merging operates a generous student purchase programme that is designed to assist those looking to make their career in music recording.
USA - The coronavirus may have put a temporary halt to rock concerts, but it hasn’t done anything to dim the passion of aspiring stars who dream of one day taking to the arena stage. This relentless spirit was on full display at Let There Be Rock, a two-day livestream featuring a dozen bands from the Frederick Rock School in Baltimore.
Videoed at the improvised production studio in the Showtime Sound LLC warehouse, the event, which was streamed on Facebook and YouTube, featured a fittingly intense, hard-driving light show created by Aaron Kovelman, Showtime’s director of design & production.
“This was an important moment for students, so we wanted to give them something that made them feel special,” said Kovelman. “We wanted to create looks that were not only powerful, but were also different for each band to reflect their unique personalities.”
Helping Kovelman accomplish this goal were 13 Maverick MK3 Profile and 10 Rogue R2 Wash fixtures from Chauvet Professional. Taken from Showtime Sound’s own inventory, the moving LED fixtures were used to coordinate colours and patterns with the images displayed on a 10’ by 30’ horizontal video wall.
“We used a lot of different video content to give each band its own core look and add extra meaning to each song,” said Kovelman. “Of course, in order for this to work, and not have the video wall look out of place on our live stream stage, we need to coordinate it with strong color statements. Given that livestreams are often watched on smaller screens, we weren’t going to be
UK - Leading trade bodies and businesses are joining forces to issue a Red Alert and highlight the severe challenges faced by the live events industry and its entire supply chain due to the pandemic.
Planned for 11 August, the action will include social media and video drives as well as legal outdoor events, with other specific activities occurring on the day.
The initiative is part of the #WeMakeEvents campaign that aims to raise awareness of the sector’s struggles and to secure further support from the government.
“The live events industry supply chain that contributes to every single event in the UK is set to completely collapse,” comments Peter Heath, MD of PLASA. “Social distancing prohibits mass events, and even if this stopped now, long-term planning for events won’t enable a return until around March 2021. Now, the whole industry is coming together to initiate a Red Alert. We have been campaigning for financial support from the government using #WeMakeEvents because the sector is on its last legs.”
According to campaign research conducted last week, redundancies across the sector have already started. Of the companies surveyed, 10% said they plan to issue notices by the end of July whilst 15% intend to do so in August.
But 70% of those polled admitted they would make redundancies by end of the year, with a fifth expecting to lose 70% of staff.
Earlier this month, the UK government announced a £1.57bn rescue
China - Christie is continuing its long-standing partnership with the Shanghai International Film Festival (SIFF) for the 12th consecutive year.
The 2020 festival, which runs from 25 July to 2 August, is the first major international film festival to be held in China since the COVID-19 outbreak at the beginning of this year. Christie cinema projection systems will be used for movie screenings in theatres across Shanghai’s metropolitan area throughout this nine-day event. In addition, a Christie cinema projector will also be deployed for adjudication of films nominated for the Golden Goblet Award for Best Film. A total of nine films from around the world will vie for this award this year.
“We’re delighted to continue our partnership with SIFF for the 12th consecutive year to deliver visually-engaging contents from around the world to cinema audiences in China,” said Peter Chen, executive director, cinema sales for Greater China, Christie. “This is a clear affirmation of the enduring partnership that Christie has built with the SIFF, which has become one of the largest film festivals in Asia.
“Over the years, Christie’s success has been based on our strong relationships with our partners and customers. We highly value SIFF’s confidence in Christie to deliver an unparalleled experience for movie-goers, and we are strongly committed to faithfully deliver filmmakers’ vision to their audiences using our tried and tested cinema solutions.”
In addition to SIFF, Christie is associated with major film events such as the Cannes Film F
Canada - Solotech has announced that it has established a partnership with Yoop eSpace, a virtual and multifunctional production environment that enables content providers to create and stream events in an immersive and interactive way. Benoît Fredette, businessman and Yoop founder, recently launched the new two-way Yoop platform, which offers a real-time visual and audio interaction between artists and spectators.
The partnership ‘represents an opportunity to innovate and to go beyond the barriers of distance by bringing content providers and their audiences closer together’.
Solotech supports Yoop by providing its production expertise, its equipment and technical teams to ensure the audio, video capture and the broadcasting of events. The Yoop eSpace is already planning to open locations in Los Angeles, New York, Nashville and the UK, adding to its first site in Montreal.
The combination of expertise will offer clients an interactive, simple and secure way to attend virtual events.
Martin Chouinard, president of the Live Productions division at Solotech, comments, “Yoop and Solotech have the same objective, to allow spectators to reconnect with their favourite artists through real contact where the energy can be felt on both sides. We are excited to bridge two worlds which have been distant for so long, it will help infuse a lot of passion into the great cultural community.
“Thanks to cutting-edge technologies, we can build a future beyond physical constraints, without sacrificing the quality of production and offer an ultimat
Belgium - Starting in September, AED Studios in Lint will offer TV, film and event producers the opportunity to use a high-tech XR studio. Extended reality (XR) is the umbrella term for virtual reality (VR), augmented reality (AR), mixed reality (MR) and other immersive technologies. At the XR studio, the physical and digital worlds are connected, allowing for new, expanded possibilities for audiovisual productions.
The XR Studio is a partnership between a number of specialised European companies - AED Display, MalfMedia, AV Wizard, by Lex Concept Design Control and Eurogrip - which fitted the Studio 4 complex at Lint with a high-tech XR setup. By using premium LED screens (floor and side wall screens), real-time rendering by powerful media servers, camera tracking systems and streaming facilities, the installation is immediately ready to use for interactive business presentations and for recording film and TV programmes.
Glenn Roggeman, CEO of AED Group comments, "Using this technology, we can focus on a broad range of audiovisual productions. Here film producers can shoot special scenes and effects, television makers can create interactive sports and fiction programmes or shows with a virtual audience and companies can turn their most ambitious ideas into dazzling presentations or commercials.
“The possibility of 'set extension' provides us with a unique way of adding virtual images, effects or elements to the shot in real time and allows the people actually on set to be immersed in a total experience. There are only a few such studios availab
Canada - Atlona has hired Christina Cruzeiro as regional sales manager for Canada. Based in Toronto and reporting to Jamey Swigert, director of AV sales and business development, Cruzeiro is responsible for working with Atlona’s Canadian distributors and integrators, and expanding Atlona’s business across the country.
Cruzeiro’s AV industry experience took shape 10 years ago as a sales manager for New Toronto Group, where she led the company’s Adobe Connect Software product division for five years.
Cruzeiro’s experience with web conferencing and collaboration software over those eight years provided a natural bridge to the AV industry as business development manager for Stampede Presentation Products.
Cruzeiro says, “The industry will accelerate its transition to BYOD strategies in collaborative office environments, and businesses will invest more in technology for home offices. Our priority is to show how Atlona’s growing product line, notably the Omega collaboration product series and Velocity IP-based AV control, can help our integration partners build all-in-one solutions for end customers.”
South Africa - In a live stream filmed at MGG Productions in Sandton, and hosted on SACIA's YouTube channel, the technical production and live events industry announced the launch the national campaign #LightSAred, to be held on 5 August 2020.
Sharif Baker, chair of the TPSA, announced that the technical production and live events industry will be spearheading a symbolic resistance campaign that will see buildings across the country lit up in red on 05 August.
"The colour red is the international colour of emergency," Baker explains. "We are following the example set by our colleagues in Germany and the UK in lighting our national monuments red to highlight the desperate plight of our industry under current lockdown policies and regulations." Baker went on to emphasise that the #LightSAred campaign is not affiliated with any political body or ideology. "We are simply an events industry in dire straits that is currently being ignored."
Joining Baker during the live launch was Kevan Jones, executive director of SACIA. "As a recognised industry association for the communications industry in Southern Africa, we have been trying to engage the Government and the Department of Arts and Culture for five months. We were the first industry to be shut down under the lockdown restrictions, and we will likely be the last to be allowed to return to full capacity. Despite this, we have not received any acknowledgement from Government to date.”
Projeni Pather, who is the chair of AAXO added to the debate, stating, “The events industry in South Africa has
APAC - Alwyn Wong has joined Symetrix as their new regional sales manager overseeing the Asia-Pacific region.
Wong comes to Symetrix with over 20 years of experience in the professional audio industry. He was first introduced to audio DSP’s while working on a system installation for the Petronas Twin Towers in Kuala Lumpur in 1998. He later spent six years at Harman Professional as a technical sales engineer, and then as a senior application engineer.
Most recently, Wong came from Peavey Commercial Audio where he was the technical manager overseeing the APAC territory.
“It is my honour to work for one of the top Audio DSP brands where I can utilise my expertise in network audio,” says Wong. “With my ample experience in the Asia-Pacific market, I feel confident that we can navigate the audio-visual landscape and produce favourable outcomes.”
Wong will oversee the daily and long-term sales operations and performance of Symetrix distributors in Asia-Pacific and provide expertise and consultation on operations, sales performance, and growth strategies for authorized re-sellers, distributors and AV consultants.
“The SymFamily is thrilled to welcome Alwyn Wong to the team to represent Symetrix and to serve our partners across Asia-Pacific," comments Tylene Robinson, Symetrix international sales & operations manager.
USA - Austrian AV technology manufacturer AV Stumpfl has appointed Conor McGill as a global business development manager with a special focus on the US media server market.
McGill is the former director of strategic partnerships at Float4 in Montreal. At aV Stumpfl, he will focus on growing the customer base of the media server system Pixera.
"I first used an AV Stumpfl product for a projection mapping project at a NFL football stadium in the USA four years ago. That project was a smashing success and every interaction I've had with the company since has been stellar,” says McGill. “I feel very fortunate to have found my way to the company and am looking forward to working with old and new customers alike on cutting edge media projects with Pixera," says McGill.
In 2018, AV Stumpfl GmbH established AV Stumpfl Inc. in Atlanta, Georgia, and has continued to grow its team and general market presence ever since.
Fabian Stumpfl, AV Stumpfl GmbH CEO, comments: “Although it is a cliché on one hand, it is true that a crisis offers opportunities. Since the early lockdown phase of the pandemic, our Pixera team managed to train more than 300 AV professionals by way of our immersive online training courses. Many of the participants came from the US, which is another reason why we are very happy to welcome Conor to our team. His wide-ranging experience as an AV industry professional and his great enthusiasm for our Pixera product family will help our next generation media server system become a household name
Rwanda - The first S12T Streamline OB van for the African continent has been successfully delivered to Rwanda Broadcasting Agency (RBA). Built and outfitted by Broadcast Solutions in Germany in just three months, the Streamline S12T is a truck/box body combination with one extension for up to 14 workplaces. Accommodating up to 12 cameras, it also features the first Lawo mc²56 MkIII console for the African continent.
Arthur Asiimwe, director general at Rwanda Broadcasting Agency, comments, “We were looking for a flexible OB truck that is easy to deploy and to operate. The vehicle’s fast delivery time and perfect price-performance ratio were further decisive criteria for contracting Broadcast Solutions with the production and delivery.”
At the heart of the vehicle’s audio section, Broadcast Solutions installed a Lawo mc²56 console with 32 channel strips and a Lawo Nova73 compact core router to provide a flexible user interface with a host of control options right at the audio engineer’s sweet spot. The mc²56’s pristine audio quality and full support of the open Ravenna/AES67 and ST2110 standards were additional arguments to select the mc²56.
Ralf Schimmel, Lawo’s sales director for the African continent, says: “Lawo is delighted with RBA’s choice of an S12T truck and the decision to equip it with an mc²56 console alongside other top-spec gear. With well over 1,200 models sold, Lawo’s mc² series has been a staple for OB trucks built in Europe and used the world over - and now Africa is following suit. That this should be in Rw
UK - Audio manufacturer Powersoft has supported Leeds-based audio integrator, Audioserv, in creating a vast audio system for Roxy Ball Room, Roxy Leisure’s bowling alley and bar experience in Birmingham.
The American style venue harbours a 10-lane bowling alley, which also includes a bar, creating a vibrant experience with the help of a modern audio system. Audioserv, who have also provided audio systems for over 15 of Roxy Ball Room’s locations, took on the task of providing and installing audio equipment for the venue, with support from Powersoft audio distributor CUK.
“We’ve been working with Roxy Ball Room since the beginning of the brand in 2013,” explains Pete Rollinson, technical director of Audioserv. “For the Birmingham venue, we designed a system to give consistent coverage across the whole space, with an added impact in certain areas of the venue, like we did for the other Roxy Ball Room locations.”
In order to create a system capable of meeting these requirements, Audioserv, together with Roxy Leisure’s Matt Jones, designed a sound system that had the ability to sound like a club system when required, but also could provide balanced, quality background music. The system was created using Turbosound loudspeakers, Powersoft amplifiers and Audac enclosures.
In order to create a directional sound system from the back, upstairs part of the ball room to the end of the bowling lanes, the placement of the equipment was carefully considered. Mounted horizontally on the back wall upstairs of the venue, five Turbosound TSC122
USA - GearSource Holdings, operator of the GearSource.com web platform since 2002, is launching in August the G3 Marketplace, the company’s third major generational upgrade to its platform.
Founder Marcel Fairbairn comments: “It’s funny, but people have become so complacent in their beliefs that all software should magically perform with perfection, while following advancements in technology you’d see from tech giants including Google, Facebook and Apple. In fact, I remember a customer saying to me, why can’t your search just work - like Google. The obvious answer is that we don’t employ thousands of world class engineers to work exclusively on our search functionality. In fact, we have three great coders, developing and maintaining our entire e-commerce platform,” says Fairbairn.
Fairbairn understands the challenges of bringing a complex project to life during such uncertain times for the live events and production industry. “COVID has dealt a massive blow to our entire industry, resulting in people losing their jobs while the companies they work for are on the brink of total failure. In fact, a leading industry trade publication reported that 70% of the industry has lost over 80% of its cashflow, while 65% of businesses have been forced to layoff their employees.”
He adds: “We began work on this platform over two years ago, but I knew the moment this pandemic took hold, our industry, and the global market for pro gear would forever change. We needed to push hard to complete the marketplace and make a difference when it’s re
UK - Earlier this month, Creative Technology (CT) worked closely alongside long-standing client, George P. Johnson (GPJ), to professionally pre-record and edit a series of videos for their client, to later be streamed as part of two online events.
The initial brief evolved over the weeks leading up to the event and as the vision was developed and realised, the final brief was to provide polished, edited, and high-quality pre-recorded presentations and panel sessions. These were then uploaded and streamed to the event platforms being used for the two events they were involved in.
The project was run and managed from Scotland by CT’s senior project manager, Chris Greetham-Ellis, using remote producer and project manager tools which enabled him to clearly see, hear, and direct the event without the need to be physically on-site. In addition to this, CT also provided a project engineer, audio lead, and comms lead who were based on-site to bring all the technical elements of the event together.
To support this event, CT utilised a number of existing and new technologies and facilities, including newly built remote production suite, The Bridge, based at CT’s headquarters in Gatwick.
All presenters were dialled in for this show from their homes or offices using the CT Home Studio system. There are two tiers to this set up which consists of either Quicklink’s Studio-in-a-box that can be shipped to presenter locations, or a software link that can be used in a browser on a presenter’s laptop to utilise their webcam and headset. The Studio-in-a-