USA - Mo-Sys Engineering has appointed Tanner Woodward as sales director, West Coast US. Woodward joins from RED Digital Cinema, where he spent five years managing existing channel partners and establishing new dealer networks, as well as creating the corporate creative vertical.
“I am extremely grateful and excited for this opportunity with Mo-Sys,” says Woodward. “The one thing I’ve learned in my time working with creatives, is that the most valuable tools are those built to empower creativity while making life easier and more efficient. Mo-Sys creates such innovative tools and solutions, and I couldn’t be more honoured to be part of this team.”
This news follows the earlier appointing of Mike Grieve as commercial director and is part of an expansion plan on the US West Coast. Woodward’s appointment reflects an ongoing investment in the LA sales and support team, which has doubled in recent months, and precedes the imminent announcement of the opening of the Mo-Sys LA office.
Michael Geissler, CEO Mo-Sys, comments: “We welcome Tanner and Mike to Mo-Sys when we are seeing significant expansion, directly related to the increase in demand for virtual and remote production technologies. We are expanding our amazing team for the future and, with pros like Tanner and Mike onboard, I know we are in safe hands.”
Australia - Working as the creative directors and producers of the 2021 Parrtjima Festival, AGB Events, produced and delivered a travelling installation on The Ghan for NT Tourism.
The official opening night was on 9 April, but the celebrations actually began earlier that week, with the famed locomotive The Ghan - a 900m luxury train that travels the 2,797km (1,846 miles) stretch between Darwin and Adelaide.
Three of the train's carriages were wrapped in Aboriginal artist Chantelle Mulladad’s work Crossroads. The artwork was used in the external and internal dressing of The Ghan carriages, and features in the Merging Kultcha installation at Parrtjima.
Turning a whole carriage into a travelling Parrtjima light installation, AGB Events utilised digital imagery from the 2019 Ranges Show, a light and sound spectacular projected onto 2km of the MacDonnell Ranges. This was projected onto a wall the entire width of the Ghan carriage measuring 2.7m x 1.6m high with interior printed graphics measuring 16.7m x 17.15m each side, and was enriched by an epic musical composition and narration.
The 10-minute show included a welcome from AGB First Nation’s Advisor and Parrtjima Curator, Rhoda Robert AO and was narrated by Australian actor Aaron Pederson and Benedict Kngwarraye Stevens. The lighting designer was Richard Neville and was supplied by MPH Australia and Mandylights. Musical composition and sound design was delivered by Damian Robinson and supplied by the Central Australia Aboriginal Media Association (CAAMA).
AGB Events worked
UK - Nearly a year after Katy Perry’s virtual performance at the American Idol Season 18 Finale, disguise has announced the public release of its Extended Reality (xR) solution as part of its r18 software launch.
The xR workflow utilised by XR Studios to power Perry’s performance has opened up a new world of opportunities in immersive real-time production in the past year, offering a safe and innovative alternative for shows and live events, allowing these to resume virtually, says the company.
Backed by the Carlyle Group and Epic Games, disguise has powered over 230 productions across live entertainment, film and episodic TV, corporate events, and TV and sports broadcast to date. Over 165 disguise xR stages have been built in 35 countries to support the growing demand.
First introduced at the IBC Show in 2018, disguise xR has since undergone intensive field testing and refining as disguise collaborated with a select group of its creative and technical partners to turn xR into ‘a robust, reliable and flexible solution for productions of any scale or complexity’.
“The xR workflow is making complex things a lot easier. We can implement xR and AR into our disguise workflow and programme complete shows including content and live inputs,” says Pim Elberse, light & video programmer at i!-Studio and disguise xR insider. “We see a lot of future in xR - this will change our work in the future.”
“After more than three years in the making, we are incredibly proud to be bringing our ground-breaking xR solution to the
China - Christie has announced that its 1DLP laser projectors are delivering highly immersive visuals in a new digital experience pavilion at the new Beijing Daxing International Airport, the world’s largest single-building airport terminal.
Featured works by Van Gogh and Monet are projected on the walls in the main gallery using Christie DWU850-GS laser projectors.
Located on the second level of the sprawling terminal building nicknamed “the Starfish” due to its star-shaped design, the Journey of Light and Shadow digital experience pavilion provides visitors with an immersive and interactive space to appreciate and experience art through the use of cutting-edge projection, audio, and interactive technologies. The venue consists of a preface hall and main gallery lit by 15 Christie DWU850-GS 1DLP laser projectors supplied, installed and commissioned by Christie’s long-standing partner, Wincomn Technology.
Themed The Four Seasons by Masters of Art, visitors can enjoy stunning digital projections of eight art masterpieces on the walls and floor of the pavilion covering an area of 130 square metres. They include Vincent van Gogh’s Almond Blossoms, Green Wheat Field with Cypress, Starry Night, Sunflowers, The Harvest, and Wild Roses, as well as Monet’s Water Lilies and Floes at Bennecourt, which highlight nature’s beauty and the ever-changing world around us.
“The Journey of Light and Shadow digital experience pavilion is an innovative cultural space that
Denmark - German car manufacturer Audi launched its electric e-tron Sportback model in Denmark with a visuals-focused event powered by two Hippotizer Amba+ Media Servers.
More than 30sq.m of LED screen was constructed at Audi Danmark’s Gladsaxe showroom, as a backdrop to a large stage upon which the e-tron Sportback was displayed.
Audi Danmark’s marketing manager Morten Friis-Olsen approached Danish event lighting and visuals expert Showtech to deliver the visuals, lighting and staging for the launch, which was live streamed to both consumers and members of the car industry.
“The Audi team shared the brief for the event with us, requesting a dynamic and bright look and feel to reflect the car’s ‘100% electric, 100% Audi’ tagline,” says Showtech’s Joachim Bay. “We translated this into the visuals, using Audi’s branding as the core of the creations. We then uploaded the visuals into Hippotizer’s ZooKeeper software, stacking it and using presets to align it. We also used the Hippotizer to simply adapt the content for the LED screens and a series of Martin VDO Fatron 20 LED video battens, which we placed around the stage.”
Bay and his colleague Mathias Stephansen, who operated the visuals at the event, controlled the LED screen and the Fatron battens via Art-Net using a grandMA2 light console. The team used one Hippotizer Amba+ to drive the screen and another focusing on the Fatrons.
The result was an energetic, visually striking event that worked for both those present at the showroom and the online audience.
UK - Calibre UK has introduced the LEDFusion Pro direct view line of LED displays.
LEDFusion Pro will be available to market in the second half of 2021 in the APAC region, and in two sizes and differing pixel pitches catering for most viewing distances - 130-inch 1080p (1.5 pitch) and 163-inch 4K (0.9375 pitch).
“Calibre takes installation professionals on a brand new adventure which begins with the LEDFusion Pro,” says Willy Tsai, managing director at Calibre UK. “LEDFusion Pro addresses specific trends in today’s business workflows – specifically the increasing importance of colour accuracy, performance, versatility, connectivity and low cost of ownership. Fusion Pro is designed for sharing ultra-realistic graphical images with a sharpness and clarity that is unmatched by any other display solutions. Bringing the LEDFusion Pro to market will increase installation efficiencies as well as provide a better return on investment for users.”
The Fusion Pro LED features “greatly enhanced colour reproduction and dynamic imaging” thanks to it’s newly developed UltraX image processing engine, driver and LED controller. With this, colour saturation and accuracy, optimal image processing and connectivity can intuitively be applied to the screen in any installation space.
Global Colour Calibration allows users to control LED brightness from 0.06 nit compared to 1 nit of other competing displays. LEDFusion Pro has a contrast ratio of 10,000:1 and produces images near to 100% of the DCIP3 colour space that is commonly required by high-end
USA - Bidwell Presbyterian Church in Chico, California has many digital offerings, including a mobile app and live video of its worship services available to all – offerings that went from impressive to critical during the COVID-19 global pandemic.
“About two years ago we looked to video to enhance what we’re already doing, and start being more relevant to younger generations and integrating our services with technology,” said Miykael Goodwin, director of technology at Bidwell Presbyterian Church. “When the pandemic started, we were in lockdown and it was a little bit of a growing pain like everyone else had. But we also knew we had this resource available to us that we could take advantage of.”
That resource is NewTek’s TriCaster live production system. NewTek’s line of TriCaster live production systems offer ‘tools to help craft more stories, better told’. TriCaster systems put an entire suite of media production capabilities at a creator’s fingertips. The systems offer native Skype integration. TriCaster live production systems also offer many social media integrations, allowing live streaming to Facebook Live, Microsoft Azure, Periscope, Twitch, YouTube Live, and more.
When combined with NDI – the free-to-use, video-over-IP protocol that allows video signals to be made instantly available over the network – the TriCaster can make use of NDI PTZ cameras. These cameras require only a single Ethernet connection for setup, power, operation, and signal flow.
The video control room sits in a building across the street f
Australia - Bonds celebrated the spirit of Pride festivals and Australia’s diverse LGBTQIA+ community by releasing its new limited-edition Bonds Pride range of clothing, designed ‘to make people feel comfy from the inside out’.
The launch was filmed by audiovisual supplier WooHah Productions at its hi-tech broadcast space, Studio 45, in Braeside, Melbourne. The facility uses top of the range equipment, including Brompton Technology Tessera SX40 4K LED processing and ROE Visual Diamond LED panels.
“We created Studio 45 last year to be an agile and dynamic space with fast turnarounds and all the high-end gear in place to bring impressive results for any of our clients. The studio has been a big success with a long list of Australian and international companies choosing us for their demanding virtual production needs,” says WooHah Productions and Studio45 MD, Arosh Fernando.
“We felt privileged when Studio 45 was selected for the latest Bonds Pride campaign and we were given the opportunity to create the content for the digital LED screens and visual backdrop.”
Along with the Studio 45 space, WooHah’s team delivered all the video equipment and technical expertise to ensure the production was a success. ROE Diamond 2.6 panels were used to display 4K content, which ran from Tessera SX40 LED processors, with Brompton’s Tessera XD 10G data distribution units used to enable the team to run fibre to the 14m wide LED display and reduce the complexity of mass cabling.
The campaign featured one of Australia's hottest talents, Mo’
Italy - Renkus-Heinz is partnering with Italian AV distributor Prase Media Technologies to bring its loudspeaker solutions to the Italian market.
“The mission at Renkus-Heinz is to make every location sound better,” said Michal Poplawski, European technical sales manager at Renkus-Heinz. “That requires more than just having product available in a certain area. You need to have a partnership in place with a team that is passionate, knowledgeable, and excited about the solutions you create. We are fortunate to have those qualities in our partnership with Prase Media Technologies.”
Prase Media Technologies, headquartered in Venice, has decades of experience as a distributor focused on AV integration for theatres, conference rooms, retail stores, museums, hospitality, cruise lines, railway stations, and the broader entertainment industry.
“The markets that Renkus-Heinz serves with quality sound aligns perfectly with our customer base,” said Ennio Prase, managing director at Prase Media Technologies. “We are incredibly excited to offer premium solutions backed by the exciting innovation synonymous with Renkus-Heinz.”
*Pix(2) Renkus, Prase
Caption: Addressing the Italian market – Prase and Renkus-Heinz
UK - Mike Wroe, former CFO of Just Eat plc, has been appointed as non-executive chairman of TV and events supplier JLLighting and JLLive.
Wroe has a wealth of experience as a senior executive, board member and non-executive director over the course of a 20-year career. As CFO at Just Eat plc, he led the transformation of a £20m start-up into a £4bn FTSE business operating in 15 countries worldwide. Amongst a variety of advisory roles to a number of leading European growth business, Wroe is also currently an active angel investor and is non-executive chairman of private equity backed proSapient Limited, the technology-led expert network and primary research platform.
Jack Linaker, group director, comments: “We are thrilled to have Mike on board. His strategic vision will help us steer the business as we grow and enter new territories. Mike’s highly successful track record across a breadth of functions means he has a holistic and creative approach to business which dovetails perfectly with our culture and aspirations. Mike’s experience in identifying consumer and audience trends means we can depend on him to bring his unique perspective and fresh approach to our industry so that we can offer our clients new ways of connecting with their audiences.”
Wroe adds: “In the last 12 months, digital acceptance has lept 10 years, dramatically changing the way people consume media and content. This change has radicalised the boundaries and expectations of what a ‘live experience’ delivers for audiences. A unique mix of skills and expertise acros
Norway - The Future Group, maker of virtual production tool Pixotope, the technology behind award-winning productions such as TWC Surge Flood and Riot’s Pop Stars, has received development grants from the Epic Games MegaGrants fund and Innovation Norway.
The grants will allow The Future Group to develop Pixotope Live Cloud that "will enable companies to connect to the power of live virtual production through a ‘pay as you go’ and always available cloud service".
Marcus B.Brodersen, CEO of The Future Group, explains: “We are making virtual production more accessible and giving streaming and broadcast production companies more flexibility in how they tell engaging stories.”
Built on the production-proven Pixotope virtual production technology, Pixotope Live Cloud adds a number of new features.
Brodersen summarises: “Unreal Engine is the perfect vehicle to drive innovation in media production, and Pixotope is all about making that power available to as many media producers and creators as possible. We couldn’t ask for better collaborators than Epic Games and Innovation Norway to give even more content creators access to these storytelling tools through Pixotope Live Cloud.''
South Africa - Pixel Nation has recently inaugurated a new virtual production studio in the heart of Johannesburg’s vibrant Rosebank district with content delivery based on StreamWorks infrastructure from Stage Audio Works. StreamWorks is a new initiative from SAW that provides full end-to-end streaming services comprising hardware and software, as well as support and expertise.
Pixel Nation was created by a team of AV professionals who have always operated in the live event space, particularly in the corporate market. As the COVID-19 pandemic has forced in-person events off the agenda for the time being, Pixel Nation was formed in order to be able to deliver events virtually, and not just as a pre-recorded show, but as fully interactive, live events with participants from all over the world.
“In creating Pixel Nation, we’re leveraging our expertise in AV event content creation, production and delivery and transferring it to a virtual environment,” explains Pixel Nation director, Mike Fynn. “We’re still creating amazing events, but participants are now located all over the world instead of under the same roof.”
Already long-standing clients of SAW in the live events market, when it became clear that the business model would need to change, Mike Fynn and fellow director Bradley Hilton, turned to SAW for help with the live streaming element, an area in which they had little experience. “We knew what we wanted to do - we just didn’t know how we were going to do it! Fortunately, Nathan [Ihlenfeldt] and the guys at SAW were already work
UK - A new cinema experience at Lighthouse, Poole’s centre for the arts, is set to bring cultural events by some of the country’s leading arts companies even closer to home for local audiences.
Presented in the familiar Theatre space at Lighthouse, Screen On Stage will show content in high definition on the largest roller screen on the market, with a newly installed hi-tech surround sound system and digital projector.
"We’re really excited about Screen On Stage - it represents offers a fantastic new experience for our audiences,” says Lighthouse chief executive Elspeth McBain. “We took the decision to dramatically expand our digital capabilities in lockdown and are enormously grateful to have received the funding that has enabled us to create this programme as one of a number of new developments.”
On sale from next week, the Screen On Stage programme includes showings of the 1967 Mel Brooks classic The Producers, Bob Fosse’s 1979 autobiography All That Jazz, Bette Davis All About Eve. Also scheduled for July is a screening of the fantasy Cirque du Soleil: Worlds Apart.
The Screen On Stage screenings are projected on a 7m x 5.25m Screen Int MajorC pro black case roller screen that can be unrolled by any amount to suit any picture ratio.
The sound processor is a Dolby 950 Digital sound processor and there are 16 JBL 8320 surround speakers - six on each side of the Theatre and four at the back - powered by three Crown XLS amplifiers. The centre, left, right and sub channels utilise the existing
USA - The Naval Academy Athletic Association in Annapolis, Maryland recently opened the Ron Terwilliger ’63 Centre for Student-Athletes, a 25,000sq.ft facility that highlights the Academy’s tradition and history of physical education and intercollegiate athletics.
The centre includes the new Akerson Theatre, a 180° immersive theatre that uses a suite of Christie products, including HS Series projectors, Spyder X20, Mystique and Pandoras Box, and is designed to help inform visitors, prospective midshipmen and their families about opportunities at the school.
The Naval Academy Athletic Association (NAAA) engaged Dimensional Innovations to design, integrate and provide content for the centre and the Akerson Theatre. The project began in 2017 and was originally conceived as a visitors’ centre, but says Drew Berst, executive director, Dimensional Innovations, “The Centre was really about what it meant to be a midshipman student-athlete - the academics, and the physicality of it. The NAAA wanted a space to celebrate the accomplishments of its intercollegiate athletics department, and do it in a way that was interactive and state-of-the-art.”
Brian Silvey, creative director - interactive technology, Dimensional Innovations, says: “The Academy considered what made them stand out amongst other schools, and one of those things was being timeless. And for us, one of the ways to do that is to integrate technology throughout the space.”
For the Akerson Theater, Dimensional Innovations began with a 3D model and worked with Christie to determin
- USA - Specialist mobile business fabricator Cruising Kitchens has created a custom food truck for the Raising Cane’s chicken finger restaurant chain, which was designed ‘not only to deliver delicious food but also to get the party started’. The fully functioning mobile kitchen also features a custom-designed pop-up DJ booth on the roof, which is surrounded on three sides by ADJ weatherproof LED video panels.
Already operating from over 500 restaurants in 29 states and territories, they are moving into more areas, thanks to a pair of custom food trucks. The trucks were delivered at the end of 2020, as a surprise for the company’s founder, Todd Graves, from his co-CEO, AJ Kumaran, to celebrate the brand’s 25th anniversary. They are now making their way across the US, as part of the Cane’s Across America campaign, visiting areas not yet served by a Raising Cane’s restaurant.
A true ‘rags to riches’ story, Graves came up with the idea for a restaurant chain focused on delivering quick, delicious chicken finger meals while in college. The concept received the worst grade in a Business Plan class and was rejected every time Todd presented it to a bank. Undeterred, he worked hard to save enough of his own money to open his first store in August 1996 from which the business rapidly expanded. Despite now operating from over 500 locations, a hallmark of Raising Cane’s is individuality. Every restaurant is unique, with 100s of distinctive details, which is something AJ and his team were keen to see replicated in their food trucks.
UK - Panasonic has announced a solution for realtime tracking projection mapping that ‘expands the creative possibilities for the entertainment and production industries to merge digital and physical realities with stunning results’.
Different visual effects can be achieved by projecting images in real-time, with accuracy, onto fast moving objects using the Real-Time Tracking Software Development Kit (ET-SWR10) for the Panasonic PT-RQ35K projector. The projector, in combination with an infrared emitter, camera, marker and a content server, creates a Real-Time Tracking Projection Mapping System that is designed for use by production companies and at live entertainment events, theme parks, museums and Esports.
The kit enables the 30,500lm, 3-chip DLP laser projector to accept and output 240Hz HD signals delivering enhanced images with a latency of just 5ms and the ability for virtual real-time tracking with the precise location calibration of moving objects. The addition of dedicated software from the kit onto the content server enables the images to be easily mapped to the moving object or performer using a single cable connection between the projector and content server (HDMI/Display Port).
“Using this groundbreaking, real-time technology the creative possibilities are endless,” comments Hartmut Kulessa, European marketing manager at Panasonic Business. “I have seen logos and images perfectly projected onto fast moving basketballs as they fly around the court and stunning visual effects tracking the every movement of artists as they lea
USA - The Victory Worship Centre, a multi-campus community church in Arizona, created a special Christmas service for its limited-capacity congregations in December. As a backdrop for the music and sermons, a stage-wide picture window setpiece framed wintery vistas, displayed in ultra-high definition on a 30ft x 10ft LED videowall. Faithfully delivering the visual content, day after day, was a Hippotizer Karst+ Media Server from Green Hippo.
A recent purchase by the Victory Worship Centre, the Karst+ Media Server was used for the very first time on this show. Production designer Alex Fuller, of Fuller Lights LLC, was familiar with Hippotizer from previous projects and was able to link the Karst+ unit to the grandMA3 lighting console at the heart of the Victory Center’s control booth.
Situated in a separate video control suite, the Karst+ was fibre-linked to the MA3, and to the LED videowall on the stage, with a ZooKeeper remote interface set up in the front-of-house booth for operator Eli Ekdahl. “That all worked really well,” says Fuller.
The set, designed by Fuller and including fake, snow-covered fir trees, was fabricated by Mod Scenes to frame the 3mm pixel pitch ROE Visual LED wall, rented from Concept Pixels Entertainment, Inc. Visual content was sourced from Visual Revival. “We chose a lot of outdoor scenes of nature - mountains, forests, snowscapes and that kind of thing - to complement all the fake Christmas trees on the set,” says Fuller. Later, as the services ran closer to Christmas, he introduced other more dynamic elements
Bahrain - Woodroffe Bassett Design (WBD) recently designed and delivered a new lighting and video installation on the façade of the Sakhir Tower at the Bahrain International Circuit (BIC) in time for the first Grand Prix of the Formula One season. The circular viewing tower is the centrepiece of the BIC and has become a key visual element of the television broadcast of the race, seen all over the world.
The design of the scheme enhances the night-time drama of the track illumination installed in 2014 and follows the original visual concepts that were developed in collaboration with architectural design practice Stufish in London five years ago.
The dynamic and colour-rich scheme is a deliberate counterpoint to the myriad of powerful white lights that illuminate the track during the night races. The design explores the geometry of the spectacular building and articulates its elegant circular form, but also gives the tower a dynamic that reflects the speed and power of the motorsport that literally surrounds it.
The content that plays on the tower was developed by Dandelion and Burdock in London and is a mixture of Bahraini cultural elements, abstract patterns, FIA and F1 related logos and schedule information. This plays out over the period of the race weekend, building to a climax for the race itself. Particular care has been given to avoid distracting the drivers when they are on the track to the point that no red, yellow or green content plays during the race to avoid being mistaken by the drivers as part of the FIA warning lights.
France - The Crestron sales team has added Kevin Marchelidon as its new sales engineer in France.
Reporting to Alain Solomon, Crestron’s regional sales director in South West Europe, Marchelidon will be the go-to technical expert for customers, and will support the regional sales team.
“We're excited to welcome Kevin, who will be a great asset to our team in France,” comments Solomon. “He has been providing technical input for AV projects for many years and has a proven, excellent track record of customer service, project management and quality assurance.”
Marchelidon adds: “I am really looking forward to meeting all my colleagues and customers, and I am ready to provide my best assistance for all your technical requirements.”
Australia - Cutting Edge has been a leading provider of sound and picture post production for the advertising, features and television industries, both in Australia and internationally, for almost three decades. The company recently announced Edge Lab, its newest venture in Virtual Production (VP) based in Brisbane, Queensland.
The facility is a research and development (R&D) hub for production industry professionals, developed in partnership with Big Picture, part of the NEP Worldwide Network, and motion caption integrator Logemas.
Brompton Technology processing is used for the main LED screen as well as ambient reflection and lighting walls.
Cutting Edge is able to facilitate all its clients’ needs across commercial, television and feature film productions. Now, the company can also tap into the latest technical innovations in VP with its Unreal Engine powered virtual production stage with a high resolution 12m by 4m LED wall and moveable LED side panels.
The set up comprises a Uniview Tekken 3mm main LED screen with two Tekken 3m by 2.5m ambient reflection walls and a further two ROE Visual CB5 5mm ambient lighting walls. The entire system runs on four Brompton Tessera SX40 4K LED processors and four Tessera XD 10G data distribution units.
“Because our LED stage has been built with high quality components and is powered by Brompton processing, we are able to achieve realistic virtual environments that help with experimental shooting and environment creation,” says Cutting Edge CEO Michael Burton.
Josh Moffat, special p
South Africa - As a direct response to the new pressures faced by businesses in the wake of the COVID-19 pandemic, Johannesburg-based AV technology solutions provider, Stage Audio Works, has announced StreamWorks, an end-to-end live streaming service.
“COVID-19 has changed the way we work forever,” says SAW’s group CTO, Nathan Ihlenfeldt. “Participation in virtual events and remote meetings via the internet has become the norm for most of us, and even when the world finally starts to open up again, will remain an important part of our everyday lives. However, public streaming platforms and the internet in general has come under increasing pressure, with embarrassing consequences to the host organizations.
“With vast experience in delivering video reliably to internet users, especially in Africa, we decided to take things a step further and launched StreamWorks with the aim of providing a modern, end-to-end system that adds a layer of reliability and security to live streams and ensures viewers can access content whenever and wherever they need to.”
StreamWorks’ core offering is its web streaming service hosted on an infrastructure with multiple CDN providers delivering content to end users, and multiple origin servers located in geo- and network-divers hosting environments. With POPs on all of the major IXPs globally, the StreamWorks CDN provides fast loading times and high video quality regardless of viewer location. The StreamWorks player can be embedded in any website, offering full viewer engagement and geo analytics for each event
UK - Leisuretec, distributor of professional and commercial audio, lighting and video equipment, has unveiled a new corporate brand identity that consists of a new logo, website and style.
The new logo is at the core of the transformation, the company opting for one with a modern look and feel to replace the old emblem. The logo device represents the ‘L’ from Leisuretec, with the levels and waves within it reflecting the company’s passion for audio, lighting and video technology. Meanwhile, the four bars stand for the company’s core values of experience, choice, value and service.
“We are very excited to launch our new logo and corporate brand identity, which consists of a refreshed style, website and refined summary of our company vision, mission and value proposition,” comments Charlie Henden, marketing manager at Leisuretec. “Our previous logo was our company’s face for many years and whilst we are very proud of its heritage in our market place, it definitely feels like the right time to bring our identity up to date with the times; the products we sell and our passion for our industry.”
Mike Henden, MD and founder of Leisuretec, adds: “As we embark on our 32nd year, I am immensely proud that we have emerged even fitter from each challenge Leisuretec has faced in the past, and growing out of the coronavirus crisis is no exception. Our new branding and website mark the next chapter in our evolution, to further develop our value proposition to both our existing and next generation of customers.”
UK - Virtual production solution Vero is now fully operational in the UK, offering LED surround screen backdrop, realtime graphics and powerful in-sync camera tracking.
The project brings together content, technology and operations talent from multiple companies, who have joined forces to enable creatives and filmmakers far more on-set visual control.
Vero features Desay 2.6mm pixel density LED screen technology from Production AV and visual content by MadeWithVero. Utilising Production AV’s touring and events experience, the solution can be deployed across the UK as needed by the production.
The team says the set-up has ‘revolutionised’ traditional VFX workflows, which rely on combining physical footage captured in front of a green screen with digitally generated backgrounds in post-production. In addition, costly set builds, location shooting and visual FX can be re-thought and re-imagined.
Vero enables directors to see the visual backdrop in real-time during filming on set, with the powerful graphics engine tracking technology meaning the action is always realistic and moves with the subject.
“We’re thrilled to help bring Vero to reality,” says 3D animation and motion graphics expert Robert Tyler, from MadeWithVero. “We’ve pulled out all the stops to combine the latest camera tracking, gaming engines, and LED screen technology with high definition, lifelike graphic creation to shape Vero.
“COVID has, of course, changed the way we consider the world and our approach to projects when it comes to travel, crew and
UK - To complement the technology on display at Samsung KX, Snelling Business Systems and Cosmic Electronics recently outfitted the venue with a complete Harman networked AV, lighting and control system.
Situated in the recently developed Coal Drops Yard shopping district in King’s Cross, London, Samsung KX is a destination for the public to ‘experience Samsung’s range of innovative connected technologies working seamlessly together’.
The 20,000sq.ft space features a 32ft Screenmax LED display wall, connected “smart kitchen,” immersive augmented reality experiences and an ever-changing list of temporary installations. To further enhance the futuristic experience, Samsung KX required a facility-wide immersive AV, lighting and control system with enough flexibility to serve any current or future needs. Audio-visual integrator Snelling Business Systems and lighting integrator Cosmic Electronics outfitted the space with JBL, Crown, BSS, Martin and AMX solutions.
“In terms of design, we didn't approach Samsung KX like any other traditional shop,” said Tanya Weller, director, Samsung Showcase. “It was very much about creating an incredible space to bring the latest innovations to life and showcase our products working seamlessly together, but also a flexible environment that we could invite the community into for various events and experiences. The beauty of it is that it's incredibly adaptable. If we've got an event in one zone, we can ensure the sound is great in that area, or we can have total takeover of the space.”