Italy - Optocore and its partner company BroaMan have appointed Parma-based Audiolink as its sole distributor for the Italian market.
Stefano Cantadori, Audiolink general manager, comments: “The reason we chose Optocore was simple. Today’s integrations require a massive chunk of fibre optic data, and Optocore, together with BroaMan, allows all the different signals to be managed on a single fibre ring with 100% redundancy. Total redundancy means avoiding any type of problem - unforeseen circumstances that can lead to a lot of expense for the installer and the customer.”
Tine Helmle, Optocore MD of BroaMan and director of sales & marketing, adds: “We are very happy to have found a strong partner in Italy that will best represent our two brands. Stefano and his team are very competent people, with whom we can’t wait to start this collaboration.”
She also highlighted the synergy Optocore has with DiGiCo - a brand that has been successfully distributed by Audiolink for many years - as an advantage.
“We particularly appreciate the ability of Audiolink to cover our main markets - both in the installation sector as well as in live audio,” she concludes.
UK - AV and entertainment technology company Anna Valley has announced that operations director, Peter Jones, has been promoted to the position of MD with immediate effect. The move follows an extensive hand-over period with exiting MD, Steve Jones who has led the company for 13 years.
Peter Jones worked for 10 years as a sound and video technician before joining Anna Valley in 2010 as a senior project manager. After working his way up through the ranks, Peter was appointed as Anna Valley’s operations director following a management buyout in 2015. Since then he has played an integral role in the company’s expansion, the purchase of Matrix UK Solutions and Anna Valley’s move to new premises earlier this year.
“As operations director, I’ve been as involved in the financial and business aspects of the company as I have in the process and procedure of service delivery,” explains Peter. “While our focus has remained on delighting our audiences through the innovative use of technology, we’re taking a data-driven approach to ensure that our investments reflect our customers’ needs.”
Steve Jones’ shares in the business have been bought out by the remaining board of directors who are equal owners of the group. He will continue to mentor and advise the board on a consultancy basis.
USA - Absen recently carried out the 100th training session of its free, globally-recognised ACE training programme as it welcomed technicians to its North American HQ in Orlando on 3-5 December.
The Absen Certified Engineer (ACE) Programme is aimed at the LED display manufacturer’s partners and customers involved in the installation, configuration and maintenance of Absen products. Since its 2014 inception, more than 1,500 professionals have been certified worldwide, with 518 engineers certified in 2019 alone.
“The goal of an ACE training programme is to teach participants how to set up a complete LED video wall from scratch,” comments Kenny Jin who heads up Absen’s ACE training programme. “Through the training programme, participants are able to master new technologies and develop their skills in this increasingly competitive marketplace. Moreover, it allows our partners to strengthen their customer service abilities and reduce costs by bringing the skills in-house.”
Split across two to three days, the ACE programme course allows engineers, technicians and freelancers to get a first-hand look at Absen’s LED products from the inside out, with instruction focussing on LED set-up, troubleshooting and LED control. At the end of the training course, participants must pass both a written and a practical test in order to be awarded the status of Absen Certified Engineer.
Absen’s ACE training programme is continuously updated to ensure engineers are well-equipped to deal with clients’ demands.
UK - Shure has opened a new Experience Centre and office in London. The move further establishes the company’s presence in the UK and wider EMEA region by providing a location for product demonstrations with corporate, government and education customers looking for audio solutions for their respective facilities.
The Rose Shure Experience Centre, named after the company’s late former chairman Rose L. Shure, was inaugurated earlier this month with a VIP opening that featured key Shure executives, including CEO Christine Schyvinck.
Schyvinck comments: “I think Rose would be honoured by having such an amazing complex named after her, especially given the short amount of time it has taken to complete such an ambitious project.”
“The Rose Shure Customer Experience Centre has been the accumulation of many, many months of work by Shure employees from all areas of the business,” adds James Hill, UK director of integrated systems sales. “We look forward to welcoming all our existing and new customers to the Rose Centre and understanding their AV needs and requirements in the best possible environment.”
The facility contains three meeting rooms to represent a range of typical workplace environments, as well as a training space with voice-lift camera tracking functionalities. The facility also features a selection of products that reflect modern offices and educational facilities, offering clients the appropriate environment to demonstrate and understand performance and potential of various AV systems.
“As a global leader in man
UK - Anna Valley has announced their purchase of over 500sq.m of 3.9mm Unilumin LED, making the AV and entertainment technology company one of the biggest suppliers of single-batch high-resolution LED in the UK. The purchase was motivated by increased demand for super-sized screens for projects like X Factor: Celebrity 2019 where 200sq.m of Anna Valley’s new stock was used to create the digital backdrop for the live final at the SSE Arena, Wembley.
The improvement in LED resolution and the increase in the computing capability of video processors and servers has prompted a surge in demand for large screens to display ultra-high-resolution content for live events and broadcast shows. However, in order to achieve image consistency across these video walls, they have to be built from LED panels that are not only from the same supplier, but from the same production batch. Anna Valley now hold enough high-resolution LED stock to cover the stage area at the SSE Arena, Wembley twice over, or to build a giant screen measuring 30m x 17m to display 8K content at a native resolution.
“With 500sq.m of single-batch LED, we’re now able to offer almost limitless scale and versatility in display design,” says Anna Valley operations director, Pete Jones. “This represents a significant financial investment and reinforces Anna Valley’s position as the leading entertainment technology supplier to the event, live entertainment and broadcast sectors.”
Anna Valley has also bolstered its stock of black marble LED floor by 6sq.m, bringing their total inv
South Africa - VWV Technical Business Unit has invested in PixelPlus’s LED visual solutions through Stage Audio Works. As an experiential agency that serves as the technical partner to VWV Group, the company hosts events and buys equipment based on these shows or specific client requests.
The VWV team was looking to purchase something that would stabilise its portfolio and deliver an experience above and beyond for its clients. Following discussions with the team at Stage Audio Works and comparing the proposed solutions against other options, VWV eventually chose LED panels by PixelPlus due to the ease of set up and the visual beauty the solutions presented.
“Over recent years, we have used projection,” explains Martin Slabbert, VWV technical manager. “Projection can be great, but it’s never quite the same as LED. We looked at purchasing LED purely so we could stay on top of the game and serve our clients with a better product. The quality and the resolution that Stage Audio Works showed us with their PixelPlus solution was brilliant.”
The LED boasts a versatile system with easy set-up and configure, something that was very important to Lerato Moroe, VWV business unit director. “I am not an AV guy, but I’ve helped set up the LED system and it’s quite straight forward,” he states. “What I like especially is that it doesn’t make a mess. With most modern screens, you find the cabling to be a nightmare, but with this it was quick to set up and it’s always neat and tidy at the back. I don’t think I’ve ever seen the back of a
UK - Light Fantastic Production Services once again supported CoppaFeel with a full production package as well as taking on the overall production management mantle for Festifeel 2019.
The work being done by CoppaFeel raises awareness of the signs and symptoms of breast cancer particularly amongst young people.
Held at House of Vans London, deep within the arches below Waterloo Station, Festifeel is the charity’s annual music and comedy festival that flies the flag for the work they do and highlights the help they provide.
Having provided a full production package, including lighting, audio, rigging and video, LFPS transformed the underground venue with a vibrant, creative mix of colour and projections throughout the urban interior. The lively look provided an appropriate backdrop to a host of musical performances that included Bombay Bicycle Club, James Bay and Feeder plus comedy sets from Sara Pascoe, Dane Baptiste and Harriet Dyer.
LFPS project manager Andrew Maxted comments: “We are extremely proud to have once again supported Festifeel and to help highlight the fantastic work being done by the Coppafeel team. This year’s event has been another great success. An enjoyable event to be involved with and a wonderful opportunity to play a part in helping raise awareness of such an important issue.”
On working with LFPS, Coppafeel founder, Kris Hallenga, says: "We worked with Andrew and Light Fantastic on our annual music and comedy festival Festifeel. There were many elements of our event that Light Fantastic dealt with, includi
Europe - Lithuania system integrator TVC has completed construction of an OB Trailer for Norwegian public broadcaster NRK around a Lawo IP audio infrastructure, including mc²56 mixing console, A__UHD Processing Engine and VSM control.
The new vehicle with advanced equipment is an investment for NRK’s ambitious future productions and is part of a technological standardisation within the broadcast production facilities and mobile studios as NRK already uses mc² consoles in their concert hall and for news program productions.
The 13.6m-long single-side expansion (4.15m expanded), 26-tonne NRK OB24 features a large interior space with 24 dedicated workplaces, high levels of both sound and heat insulation, automatic preparation for operation and transportation, and easy maintenance and reliability. It features two production rooms, slow-motion operator’s row, camera control area, separate audio room and a completely separate equipment & server room, with a separate entrance door from outside.
Alongside its single-side expansion, the truck features protective fold-down roofs on the expandable side and entrance platform, interior floor heating and readiness for deployment in a cold climate - as its main production duties include winter sports like biathlon, slalom and ski jumping. Other assignments will include cultural and music events.
Central to the audio infrastructure are a 64-fader Lawo mc²56 Broadcast Production Console and a core providing 5,096 x 5,096 crosspoints and fully redundant 512-channel use of Lawo’s A__UHD Core, with
UAE - JoeCo is growing its reach in the Middle East thanks to a new distribution relationship with Provision AVL. The Dubai-based distributor will now represent the brand across the GCC region and follows hot on the heels of a similar deal with Boujikian Bros in Lebanon. The new relationships mean that the manufacturer has direct representatives in every territory across the Middle East.
“We had been looking for some time to find the right partners for JoeCo in Middle Eastern territories,” explains Graham Murray, business development at JoeCo. “We feel it is important to have strong partners and a local presence to promote and backup JoeCo equipment sales. Provision AVL can provide the facility to support local customers and effectively promote JoeCo solutions to the Middle Eastern markets. After spending a few days with Kevin and seeing him and his team in action, it became clear that Provision AVL would be the perfect partner for JoeCo’s business for the GCC.”
“JoeCo is one of the leading multi-track recorder and player manufacturers in the world, and with its award-winning Blackbox range, we felt that it would complement the audio brands that we already represent,” adds Kevin Boujikian, general manager at Provision AVL. “The brand deserves further growth in the region, and that happens with more exposure, demos and end-user training.”
The initial stages of the relationship saw JoeCo equipment displayed on the Provision AVL booth at Prolight + Sound Middle East in Dubai, generating a positive response from visitors. “The suppor
UK - Production AV's concert touring services expansion is on track as the company appoints video and sound technician Nathan Dunbar as technical project manager.
Dunbar brings industry knowledge, experience and contacts in the sector, having worked on some of Europe’s largest AV projects including Glastonbury, UK-produced Hollywood movies and the MTV Europe Music Awards.
“We’re thrilled that Nathan has joined our growing team as Production AV looks to expand the scope of our projects and services in 2020,” says MD Pete McCrea. “His kit know-how, contacts and standing in our industry is an incredible asset to Production AV as we look to further strengthen our live music offering. We look forward to working with Nathan to achieve our goals in this next stage of growth.”
Dunbar comments: “I wanted to join a company where I could feel part of the family. I’m excited to help take the company further into the concert touring sector with full force with that added Production AV attention to detail that gives us the edge.”
Production AV has supplied kit and crew for a number of high-profile live music and concert touring events this year. A major project was the Teenage Cancer Trust’s Royal Albert Hall fundraising concerts.
In December, Dunbar will head a Production AV team to supply and deliver an AV solution to British rapper Little Simz’s headline performance at London’s O2 Kentish Town Forum.
Japan - Evidence of the increasing popularity of Calibre UK’s solutions, and of its rapidly growing network of partners, could be found at the recent Inter BEE (International Broadcast Equipment Exhibition) in Japan.
At the Makuhari Messe in Chiba City, Calibre’s range was present on the stands of two exhibitors - Techno House and ARK Ventures. Techno House distributes the HQPro1000 and LEDView scaler/switcher products, while AZBAY - of whom ARK Ventures is a customer - is responsible for sales of Calibre’s innovative All-in-One LED Display solution.
“The technology leadership built into our platforms is finding widespread acceptance in growing numbers of highly complex projects in a broad range of applications,” said Willy Tsai, managing director of Calibre UK. “End users and resellers alike are recognising that, when it comes to the collaborative enterprise solutions that are at the heart of growing numbers of corporate initiatives, Calibre has what it takes to deliver success.”
Capturing many visitors’ attention was Calibre’s multi-award-winning All-in-One LED display. Specifically designed to ease and speed deployment of a videowall, Calibre’s solution is - unlike competing products that claim all-in-one functionality - a truly integrated (no need to attach external devices such as a media player or wireless control sender), simple-to install platform characterised by its smooth surface, its slim profile and the fact that the whole display is 100% certified. At the heart of the All-in-One family is Calibre’s powerful HQUltr
Europe - The recent European tour by a-ha saw the introduction of 10-bit video into the world of concert touring (full production report coming up in LSi December, out later this week).
Content was produced by the band’s chosen video creative, Knut Helgeland and realised live by Icarus Wilson-Wright. Alex Leinster of Video Design, who oversaw the upscaling of technological standards, outlines the challenges: “There were three important issues to be addressed - how to render out Helgeland’s content in 10-bit; finding an LED screen that could accept the 10-bit source natively, and creating the backbone to transport and manage the data traffic flows.
“Icarus had obviously been thinking about this for some time,” he continues. “I think the content he saw being developed by Helgeland was so beautiful that he felt this was the ideal opportunity - that the result would entirely validate the effort and expense.”
Wilson-Wright had already identified that two server types were 10-bit ready and could provide the platform; disguise was chosen and Video Design promptly invested in a pair of the latest disguise gx2c servers.
The rendering of Helgeland’s content proved a little more difficult, timespans required to do the work initially appeared intractable. Wilson-Wright spotted a codec within NotchLC that provided the lifeline. “The key to LC is quality and accuracy and it’s very fast to encode or decode,” explains Leinster. “These are not the smallest files, but because with the Codec, as with all else about Notch is GPU based ra
USA - After three sold-out performances at Amsterdam's Eye Filmmuseum, which saw Cosmos Within Us win a VR Days Halo award, the Future of StoryTelling will present the theatrical preview of Tupac Martir’s mixed reality performance piece at New York Live Arts on 2 December (Monday).
A co-production between Satore Studio, a_BAHN, and Satore Tech, Cosmos Within Us ‘turns the solitary experience of virtual reality into a multisensory performance piece for an audience of 100-150 people, creating an entirely new artform’. It features 13 live performers, including five musicians, voiceover artists, live digital animations, two dancers, a conductor, and one ‘interactor’.
Director Tupac Martir comments: “Performing at the Eye was very special. Being able to take our piece outside of the film festival circuit and show it to over 100 people per screening meant that we have been able to create something communal.
“We had only performed it to a maximum of 10 people, so to grow the audience 10-fold meant that we were taking risks we didn’t know would pay off.”
The Venice and London performances earlier this year used small surround sound speaker systems, yet the Amsterdam shows saw the introduction of Sennheiser HP-02 headphones with wireless transmitters. These headphones were given to each audience member where they received a live feed, including that of the voice over artist.
Martir adds: “When we first started the show audio was primarily designed for the interactor as they would be inside the environmental la
South Africa - Newzroom Afrika, a channel on Multi-Choice’s DStv satellite pay-TV service, went live earlier this year in time for the South African elections. The set, based at their new premises in Linden, was designed by Michael Gill Designs, built by Sets Drapes Screens (SDS), part of the Gearhouse Group of Companies and features Absen DW 2.9 LED panels, Green Hippo Boreal+ and dot2 lighting console supplied by DWR Distribution.
“The project was very exciting,” says Michael Gill of MGD. “I can honestly say that Thokozani Nkosi and Thabile Ngwato, the television producers and entrepreneurs, are the two most forward-thinking individuals I have ever worked with. Their way of thinking is so youthful, fresh and digital. The mindset behind Newzroom Afrika is that news breaks on your telephone these days and not always on TV. With an emphasis on social media platforms like Twitter, Facebook and WhatsApp, the idea is to link what is on your phone to the studio, hence screens were an important part of the set brief.
DWR’s Bruce Riley, Andi Rodgers, Schalk Botha and Tylor Pugin worked alongside Jacob Mogale from the Install Crew for the installation and wiring. The Absen Screens have three MCTRL 4K processors all fed from three Calibre LedView770SV scalers and at the heart of it the Green Hippo Boreal+. Dylan Jones took care of the Green Hippo Boreal+ install and training. The Hippotizer has four SDI inputs, so from the main studio, content can be routed onto the screens in the studio as a PIP or background using multiple layers pre-programmed on the
South Africa - DWR Distribution has been appointed as the sole distributor of Magnimage display control solutions for the South African market.
Magnimage specialises in manufacturing display control solutions for LED/LCD and DLP displays. The company’s comprehensive range of display control solutions have been successfully deployed for a range of applications, including for large-scale video walls for the eventing industry, permanent installations in entertainment venues, as well as for the out-of-home advertising, education and corporate markets.
“Magnimage’s range of consoles, scalers, switchers and processors are well-suited to the South African market, where technical service providers want high-quality products at an affordable price,” says Lee Harry, sales supervisor at Magnimage. “Our products are used extensively by the government and other high-profile clients in China, and we have invested significantly in R&D over the past ten years to elevate our products to comply with the highest international standards.”
Product manager and digital display expert at DWR Distribution, Schalk Botha, says “We are confident that the partnership we have established with Magnimage will enable us to continue to meet our customer’s needs by delivering complete digital display solutions for the rental and permanent installation markets.”
UK - 3D beamforming and wave field synthesis technology from Holoplot were an integral part of a recent showcase organised by White Light at the Science Museum in London.
Held in the Level 1 exhibition space, the three-day event It’s Virtually Reality: The Future of Technology attracted more than 300 people keen to find out about the application of augmented, virtual and mixed reality technologies to the broadcast, education and events markets. Sound Technology, Holoplot partner in the UK, supplied and installed the loudspeaker array for the event.
The It’s Virtually Reality: The Future of Technology showcase provided an opportunity for Holoplot to demonstrate the new dimension it has brought to installed audio. According to White Light, “Guests were blown away by the impact of this directional sound capability and the personalized experience that it provides - with no audio system in visible sight.”
The installation saw visitors enter a tunnel and pass through the different stages of a story. During their journey they faced various immersive AV experiences, but at no point did they see the actual loudspeaker system, which had been concealed at the end of the tunnel. The design allowed visitors to experience focused audio objects at certain points on their route -making for an exciting and varied audio environment. The installation consisted of one Holoplot loudspeaker array that was positioned at the end of the tunnel.
The event also featured products from a number of other brands. These included BlackTrax (tracking and
Europe - Digital Projection has announced the appointment of three key sales employees across the EMEA region. The new hires - Christoph Hellmuth, Artur Kita and Nizar Nasser - will serve Digital Projection’s interests in DACH, Poland and the Middle East, respectively.
Hellmuth, who has been hired as regional sales manager for the DACH region, brings decades of experience in the pro AV market. After serving as an audio engineer for major musicals, Hellmuth worked as a senior marketing manager for Shure in EMEA, before becoming the CEO and founder of VividAudio Media.
As the new regional sales manager for Poland, Artur Kita joins Digital Projection with a wealth of experience in the Polish AV market, where he has been responsible for the sale of screen mounting solutions, projectors and other AV equipment.
Joining Digital Projection’s Dubai team as the new regional manager for the Middle East region is Nizar Nasser. Nasser has worked for over 10 years as Crestron’s regional sales manager for Saudi Arabia and Kuwait, as well as Middle East business development manager.
Chris Axford, international sales and marketing director at Digital Projection, comments: “We were looking for new recruits that would bring both experience and knowledge to the markets they are responsible for, and I am confident they will better expand the reputation of Digital Projection in EMEA. We’re very pleased to welcome them to the team.”
USA - Chauvet Professional was awarded the 2019 LDI Large Booth Design Award. Described by the award organisers as a “welcoming and easily walkable” exhibit that “beautifully integrated” lighting and video, the stand engaged visitors with its visual displays.
Ryan Warffuel and Max Koehler of Antics Studio created this panorama with help from the Chauvet Professional team, using over 200 of the company’s IP65 outdoor-ready products, including the newly-launched Maverick Storm 1 Spot, Maverick Storm 1 Wash, COLORado Solo Batten, Strike 1, and F5IP video panel.
To underscore the IP65 ratings of the fixtures on the booth’s main wall, a “live rainfall” appeared in front of the lighting units. For added emphasis, the video wall that ran between the lighting fixtures showed vivid images of flowing water that bordered the geometric patterns of the panel display.
“Max and Ryan did a fantastic job balancing video and lighting in the booth design,” says global brand manager Caroline Chauvet, who accepted the award on behalf of the Chauvet Professional team. “We’re excited to receive this honour. Big thanks to everyone who worked hard to make this come to life, and to all the visitors who stopped by our booth.”
Also featured in the display were F2 video panels as well as the arena-tour grade Maverick MK3 Profile, Maverick MK3 Spot, and Maverick MK3 Wash moving heads, which were arranged in a compelling V shape suspended structure.
Another area of the Chauvet Professional exhibit featured an inviting theatrical themed di
Singapore - Calibre UK has reported that Absolute AV, its newly-appointed distributor for Singapore, Vietnam and Myanmar, is already living up to both companies’ hopes for the relationship.
Singapore-headquartered Absolute AV carries the full range of Calibre’s solutions, including the multi-award-winning AiO LED display, the company’s family of scaler/switchers and the SmartBrick modular LED system with its almost limitless opportunities for creativity.
“We’re delighted with the progress that Absolute AV has made over the past few months,” comments Willy Tsai, managing director of Calibre UK. “We knew that, with their core business and expertise in delivering great images, they would be an excellent fit for us - and that’s how it is turning out.
“Our solutions for image processing, together with our range of displays are highly complementary to their approach to the market. Their existing connections with major businesses throughout the territory - in banking and retail, for example - through their long-term relationship with Panasonic have proved hugely beneficial, as we hoped they would. We look forward to a long and mutually fruitful working relationship.”
With existing customers including household name companies, Absolute AV’s focus is on digital signage, videoconferencing, control systems and other professional AV applications.
“Our relationship with Calibre - a highly-respected name in the industry, with enormous expertise in scaling/switching - is already providing us with opportunities we would not prev
China - Grace is a national chain of bar/restaurants with live entertainment. The latest venue is in Yangjiang city, Guangdong province, where an Alcons Audio pro-ribbon system has overcome architectural challenges to serve up an appetising audio menu.
Grace in Yangjiang has a 400sq.m main area and a 100sq.m mezzanine, with internal architecture that created significant acoustic challenges. Its classical Chinese style features a tiled roof decoration with varying heights, producing multiple reflections. Additionally, a tall decorative column was likely to cause issues with sound coverage from one side of the stage.
The live performances feature vocals, bass, guitar, keyboards, drums and have a wide dynamic range. Guangzhou-based EAD was asked to design and install a sound reinforcement system that would make sure diners throughout the venue enjoyed high quality sound. The company chose an Alcons Audio pro-ribbon solution.
The main dining area is covered by four RR12 point-source array modules, with four BF362 high-output subwoofers installed under the stage. Four VR8 compact versatile monitors cover the mezzanine area, with two more filling the area behind the decorative column. These have a set delay to ensure the frequency response curve and sound pressure on the left and right sides of the space are equal. The system is managed by two Sentinel10 amplified loudspeaker controllers.
“We set up the RR12s in increments of 30° in the coupling plane and, thanks to their asymmetric 60° (+20°/-40°) in the non-coupling plane, we could cover the
UK - Xerocon London 2019 returned to ExCel London on 13-14 November, bringing together accountants, bookkeepers, ecosystem partners and industry leaders.
Over 3,500 delegates gathered to find out the latest news and updates from cloud-based accounting software company Xero. Creative technical production expert Hawthorn was chosen by agency Taylor Bennett Partners to deliver the full technical design and production for the two-day event.
Led by Pete Harding, Hawthorn’s head of creative technical, the company was tasked to bring Taylor Bennett’s vision to life, delivering full technical production for the main conference plenary, exhibition space, break-out sessions and evening party. The event featured a mammoth LED screen, an impressive lightbox installation and a village green complete with a cricket pitch and projection-mapped pond.
The main stage played host to two full days of informative sessions from industry experts and astronaut Major Tim Peake. Made from 413 panels of ROE CB5 LED, the three-section screen measured a staggering 44 metres wide and 368sq.m. Custom-made circular LED discs, each featuring 255 individual RGB pixels per fixture, were used between the sections to add eye-candy reminiscent of digits found on a retro calculator.
Lighting was designed by Russell Grubiak. Audio in the Keynote Theatre was delivered using a d&b audiotechnik V Series line array. The system, which uses full ArrayProcessing, ensured that audio was delivered evenly across the space so that each member of the 3,500 strong audience received the sa
UK - Peerless-AV has announced that Karl Ingham has joined the UK professional sales team as area sales manager for the North of England and Scotland.
“Karl is a great character and valuable addition to our successful UK and EMEA sales team,” comments Keith Dutch, managing director, EMEA, Peerless-AV. “He’s already made a great impression on our Northern and Scottish customer base and his technical skills and product knowledge will be vital for broadening the business opportunities in alignment with our global strategy.”
Based in Burnley, Karl will be responsible for implementing the company’s business and growth strategy, driving new leads and supporting the reseller and distributor network in the region through sales promotions, marketing initiatives, training and events.
He joins from a global manufacturer of education technologies where he was channel partner manager for England and Ireland. Prior to that, he held operations and commercial management roles and technical account management positions at various network specialist and distribution firms.
Mexico - Atlona, a Panduit company, has appointed Grupo ABSA as its commercial AV distribution partner across a broad swath of Mexico, covering 14 major metropolitan regions including Chihuahua, Guadalajara, Juarez, Mexico City, Monterrey and Tijuana.
Grupo ABSA will focus on growing Atlona’s brand recognition and market share with a large community of IT and networking consultants and integrators that increasingly require networked AV solutions for end user projects.
“There is a unification of many different platforms on IP networks that is taking shape, and Atlona will play a fundamental role in how our customers transition AV operations to the network,” says Carlos Garcia Ramirez, commercial director for Grupo ABSA. “With solutions like OmniStream for audio and video distribution and Velocity for networked control, Atlona brings in the systems intelligence and high quality that enterprise businesses require for AV and IT convergence. This is especially important when working with large institutions, such as corporations or hotels, where we are addressing a variety of different AV needs for varied spaces.”
“Atlona continues to raise its visibility through Latin America will key appointments to our partner network, and ABSA’s knowledge of the Mexican market and AV/IT trends makes them the ideal fit for our long-term regional strategy,” says Esteban Perez, director of business development - Latin America, Atlona. “We look forward to a strong collaborative relationship over many years.”
APAC - B-Tech AV Mounts, a designer, manufacturer and distributor of AV mounting solutions, has appointed Jenny Li as its new director of operations for APAC with immediate effect.
Based in B-Tech’s office in Ningbo, China, Li first joined the business in 2013 as a salesperson, whilst also providing valuable input into the manufacturing, supply chain and logistical procedures of the business. Excelling in her role, she went on to become sales manager for APAC, working closely with B-Tech teams and customers across East and Southeast Asia, playing a crucial role in establishing the company as a leading brand in the region.
In her new role as director of operations (APAC), Li will be responsible for all operational procedures across B-Tech’s existing China, Hong Kong, Singapore and Vietnam facilities as well as continuing to oversee sales throughout the region.
Matthew Bennett, CEO of the B-Tech International Group, comments: “We are thrilled to make this announcement and be able to again reward the exceptional work and loyalty shown by our employees. Jenny has done an incredible job since joining the company, playing a vital role in transforming B-Tech’s APAC operations from being solely production and logistical facilities, into full scale APAC sales offices. Her understanding and knowledge of the AV market, coupled with her exceptional leadership skills make her a perfect fit for such an important position within the company as we look to continue our growth story.”
In other news, B-Tech recently increased its global foot