Evoke Studios ‘gamifies’ election coverage
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Mexico - Malak XR Production Studios commissioned Evoke Studios to collaborate with the prominent Mexican TV station TV Azteca. Together, their aim was to ‘gamify’ the station’s weekly two-minute updates on poll results during the broadcasts of the 2024 Mexican election.
Harnessing a global team of skilled project managers, illustrators, animators, texturisers, and programmers, Evoke Studios created four multi-level, yet challenging, gamified worlds. Here avatars of the presidential candidates competed with one another for poll position.
With multiple creatives working on the project, one of the challenges the Evoke Studios team faced was to ensure continuity of style across all the backgrounds and assets.
“This outcome relies on comprehensive prep work, research, and clear and concise communications,” explains creative technologist