McDonald's UK turns to Paradigm AV
- Details
This is designed to "enhance the Happy Meal experience, and to increase kids' interaction with their favourite Happy Meal characters".
Tasked with delivering this solution in restaurants with high family footfall, integrated marketing agency, The Marketing Store, contacted Bedford-based Paradigm AV.
And by using the company's advance gesture-controlled technology they were able to create and develop the Happy Meal Digital Play concept - a series of movement-activated, interactive floor media games, linked to each Happy Meal promotion.
Paradigm first began working with McDonald's UK in 2010, trialling ceiling mounted projectors to create this digital floor play, with the content, projected onto the