UK - AV solutions rental company Video Design has reported a busy summer, including work on high-profile tours and festivals.
“We started the summer run casually with a really successful tour for Rita Ora in May,” reports company head Alex Leinster. “Then mid June and production manager, Steve Voudouris asked us to support a quick sweep through the UK arenas plus a couple of shows on the continent for Lynyrd Skynyrd. Nice camera package, large rear screen full of lovely content - no dramas. And things soon hotted up.”
Leinster continues: “Stormzy commanded the stage at Glastonbury, supported by the outstanding vision of creative director, Chris ‘Bronkski’ Jablonski fused with LD Tim Routledge’s lighting. Production manager, Joel Stanley pulled it all together at extremely short notice, and yes, we sweated some bullets assembling the diverse elements of LED screen that defined Bronski’s iconic set. Even so, working for a visionary like him was well worth it.”
As Glastonbury revelled in the music another Video Design team, led by Richard Corns was busy in Hyde Park with Barclaycard Presents British Summer Time (BST). “The 950sq/m of WV8HD that we installed across the full panorama of the main stage and wings was fed by a very carefully chosen HD camera and Disguise gx2 package,” he said. “Artists the stature of Barbra Streisand, Celine Dion, or Florence + the Machine have very distinct styles; these are not the sort of shows for an ever-hungry camera. It might sound counterintuitive, but through that huge panorama of LED the
UK - Green Hippo welcomed 18 of its most advanced Hippotizer practitioners to its latest UK ‘super user’ event in July.
A regular fixture in the Green Hippo diary, the event was hosted at the Leeds office of Hippotizer dealer A.C. Entertainment Technologies, giving the product team an opportunity to bring these leading Hippotizer experts up to date with the latest features, developments and initiatives. Additionally, it provides a forum for the exchange of highly-informed feedback and ideas from those working most closely with Green Hippo’s technology in a broad array of show environments.
“We run these events every six months or so,” says Tom Etra, senior technical sales manager at Green Hippo. “They are incredibly useful, both for us and our users. They’re an open forum for discussion and feedback with users who know our products inside and out.
He adds: “They work in various different disciplines - touring, theatre, installations, attractions - and they have great real-world experience and insight into where we’re going with the products. It’s a really productive environment - an amazing cross-fertilisation of ideas.”
The day began with the Green Hippo and AC-ET teams presenting the latest features in Hippotizer software V4.5. From AC-ET’s video division, Chris Beardwell showed the new VideoMapper and BeatBridge features, while from Green Hippo, Suzy Stenning discussed the Object to Output workflow, within Hippotizer’s 3D Mapping environment and Zep Mouris demo’d Hippotizer’s latest auto alignment capabilities.
India - Powersoft has named Preeti Trading Corporation (PTC) its distributor for South West India.
The company supports various commercial projects in the region, with its core customer base consisting of small and medium-sized enterprises that sell and install audio equipment for use in commercial, governmental, corporate and public buildings.
“India is an extremely important market for Powersoft,” says Varun Mahesh Jagger, Powersoft’s Europe, India and Africa account manager, distribution. “We see great potential there for strong and consistent growth across all verticals. PTC has been appointed to reinforce that vision. It has a strong dealer network, and a consistent record of moving with the times. We see them as a partner who has taken and continues to take risks in order to come out on top.”
Kammal Dhingreja, chairman managing director at PTC, adds: “As a premier AV import / distribution house, we have known and been in touch with Powersoft for many years now. We already distribute Martin Audio’s world class speaker products, and Powersoft’s amplifier platforms are a perfect addition to this side of our audio offering.
“PTC makes sure that quality comes first and is very proud of the high regard that customers have for our brands and services. We owe this to our qualified engineers and technicians, who continuously up our ante to incorporate newer technologies and state-of-the-art products.”
One of PTC’s goals for the new partnership is to increase the presence of Powersoft products in the region, thus making
USA - Audinate has announced the availability Dante Controller 4.2.3 with Dante Updater, a new feature that makes it easy to update firmware in Dante devices.
Firmware files are hosted by Audinate so they are always up-to-date. Dante Updater allows product manufacturers to more easily bring critical updates to customers by making them available directly in Dante Controller with one-click installation.
Dante Updater continues Dante Controller’s famed ease of use, automatically discovering and associating updates with connected devices in a clear, unambiguous interface, says the company. Now customers can take full advantage of new Dante features and capabilities without hunting for product-specific installers and can deploy updates to an entire system at once.
“Dante Updater is a win-win for Dante users and manufacturers alike,” says Neil Philips, product manager at Audinate. “Audinate’s updater programme allows manufacturers to include their specific firmware updates directly in Dante Updater for error- and headache-free deployment by end-users. Support costs are reduced, and users always have the latest features at their fingertips for the best possible Dante-enabled product experience.”
Dante Controller with Dante Updater is free for all users and is available now at www.audinate.com/dc.
UK - Penn Elcom has introduced a new solution for scenarios where space or access is limited. Suitable for commercial, industrial and residential environments, the R6400-RHF double-hinged wall mount rack enclosure joins the company’s range of 19” rack products.
The new model enables the full rack to securely swing away from the wall, giving technicians and installation engineers excellent access to the rear and sides of the rack and the kit inside of it. The design simplifies the process of running cables, replacing parts or performing regular maintenance and can dramatically reduce the time taken to access the equipment.
Built from rugged but lightweight steel to Penn’s industrial grade specifications, the bracket is reversible so the rack can be configured as left or right opening for full flexibility and space maximisation.
Heavy-duty hinges allow the R6400-RHF to be loaded with up to 50kg (110lb) of equipment, and a handy slam-lock system creates smart open / close functionality.
As with all Penn Elcom racking products, the R6400-RHF offers practical and integrated cable management, with both top and bottom 1U cable knockouts as well as full length internal rack rails.
The R6400-RHF is suitable for a range of applications, from professional entertainment and leisure installations to any spaces utilising IT hubs and servers.
South Africa - Robert Grobler, a lighting designer for Gearhouse Group South Africa is a Vectorworks Spotlight enthusiast who has used the programme to design some of the country’s biggest shows. One of the recent concepts that Robert designed was the Castle Lite Unlocks Post Malone concert held at the TicketPro Dome Johannesburg on 18 June.
An event with international acts comes with its own pre-requisites and between the expectation of the audience and the client, Robert Grobler had to ensure the planning and execution of concept would be world-class. Glenn 21, the events consultation company that organised this event, came to Gearhouse with an idea and Robert was tasked with taking this idea and making it happen.
Robert has used Spotlight for all his drawings 2009 and his experience drawing in Vectorworks offered up a sketch for Castle Lite that was massively detailed. The 50-sheet project gave the show a concept that was both original and well planned out. “Every new project is a new adventure, every show I design starts from scratch so I can bring something new and creative to each event,” says Robert of his process.
The drawing for Castle Lite Unlocks Post Malone is used not only as a reference for the concept but it also provides a detailed report because of the logistical tools that Spotlight offers. “The drawings can be as detailed as you want them to be and the value of having an automated report of what you need for each event is hugely beneficial,” says Dylan Jones, a sales representative and the product manager of Vectorworks
UK - The end of May saw Brompton Technology complete two one-day training courses at the new Manchester HQ of visual technology specialist FIX8Group.
The course was led by Brompton technical support specialist Sarah James and attended by both local Brompton partners and locally-based freelancers, who were taken through the fundamentals of operating the company’s state-of-the-art T1, S4, M2 and SX40 LED processors and XD data distribution unit.
With screens and rigging provided by Manchester-based Brompton rental partner A to V, Sarah took the attendees through the processors’ easy-to-use interface, as well as giving them hands on experience with handy features such as ChromaTune colour correction, On Screen Colour Adjustment (OSCA), Dark Magic for colour smoothing in low brightness conditions, On screen display (OSD) and Genlock.
Neil Trenell, creative director and founder of FIX8, comments: “It’s been a pleasure to host the Brompton training at our premises this week. Their philosophy of quality and high production values aligns closely with our own. We have been regular users of their system so its been great have an opportunity to learn more about it and to welcome other partners who share our interest in the system.”
“With more and more of our processors in the market there is an increasing demand for technicians and freelancers with the knowledge to get the best out of our processors so making sure people have access to high quality training is key,” adds Brompton’s business development manager, Rob Fowler. “We are de
UK - The Goodwood Festival of Speed takes place in the grounds of Goodwood house in Sussex and brings together every aspect of the past, present and future of the automotive industry.
Two eye-catching stands at the 2019 show which took place in early July, were those of Mini and BMW, who both worked with leading marketing agency TRO to realise their visions.
Video provision was an essential promotional part of both stand-designs and TRO contacted Hertfordshire based specialists pixl evolution to deliver solutions. Recently-launched sister company audio evolution was brought in to supply sound systems for both areas. Paul Wood acted as pixl evolution’s project manager for the week-long build and four-day show, with Peter Russell managing events on behalf of audio evolution. High value aesthetics were the order of the day and it was essential that all provision was delivered with close attention to a quality ‘finish’.
Content was screened throughout the show by both manufacturers. On the BMW stand, pixl supplied a 2.5m x 1.5m 3.9mm resolution outdoor LED screen, whilst at the Mini stand, which took the form of a film-set style street frontage, a 5m x 2.5m 3.9mm resolution outdoor LED was mounted on the roof of the Mini Electric building.
In addition to this, one 85” LCD screen and one 48” touchscreen were supplied at ground level to show content specific to the different facets of the Mini story on display. To complement the strong nostalgic recreation of Mini history, in particular the development of the marque’s electric car, pixl
South Africa - Johannesburg rental company MGG supplied the full technical production package for the Africa Play Conference.
Hosted at The Maslow Time Square hotel in Pretoria earlier this year, the conference is a partnership between the Lego Foundation, the Department of Basic Education of the Republic of South Africa, UNICEF South Africa and the Association for the Development of Education in Africa (ADEA).
Four hundred delegates from around the globe, including educators, policy-makers and researchers, joined together to share insights and come up with ideas to help equip children in Africa to become creative and life-long learners. The emphasis was to explore learning through play and how this could improve the quality of early childhood development and become an integral part of the education system.
“To add an element of fun, MGG was asked to include Lego pieces in the set design,” explains Denzil Smith of MGG. “We soon realised that the Lego factory in Denmark was willing to manufacture actual Lego blocks, 500cm wide by 250cm high and 250cm deep, which were then shipped to South Africa. There was great excitement as the containers arrived at the MGG premises, and even more so when it came to the actual load-in. It was like watching children build a big Lego set.”
MGG project manager Günther Müller was on-site to head the project. The Lego built stage included three high-resolution Absen 2.9mm LED screens designed into the white set, which were the main source for content and information. The middle screen was able to switch
Saudi Arabia - The Jeddah World Festival Closing Ceremony was the first of its kind and saw acts such as Janet Jackson, Liam Payne, Future, Tyga, 50 Cent, Chris Brown and Steve Aoki perform. The ceremony marked the end of the 41-day festival, which comprised of a series of events to include performances from national and international artists.
The ceremony took place on 18 July in the vicinity of King Abdullah Sports Stadium, which gave festivalgoers a view of the stadium as a backdrop to the main stage.
The event was not only the largest music festival to have been held in Saudi Arabia, but it also marked ‘a milestone in KSA’s 2030 vision to expand the entertainment sector in the country’.
Creative Technology (CT) worked alongside client The Manual, technical director, John Adkins (World Class Events) and production designer, Mark Cunniffe to deliver all live video aspects of the sold-out event.
CT supplied 15 custom-mounted 4.8mm outdoor LED screens in the shape of diamonds at 4x4m each, two 4.8mm rolling DJ risers and 150 running meters of ROE LED strip which outlined the stage and catwalk.
The design was achieved through rotating the screens 45 degrees across the 90-meter structure.
Giorgio Devecchi, CT’s project manager, explains: “Mark Cunniffe’s creative design required an engineering safety approval before we could hang the LED panels 45 degrees along the scaffolding structure. Prior to delivering the project, we carried out pre-production testing of the large diamonds at CT headquarters in Dubai. During t
The Netherlands - Dutch popstar, Marco Borsato, recently returned to Rotterdam’s De Kuip stadium for the first time in 15 years to host a five-date concert series featuring an ambitious lighting and video programme. The 50,000-capacity stadium was fitted with a massive 85 x 15m rear wall screen as the backdrop to Borsato’s band and featured an innovative display of lighting and augmented-reality (AR) video images.
Commissioned by Musica è and Mojo Concerts, Faber Audiovisuals supplied the LED screens, play-out, camera, and video facilities, with Visual Solutions and Malfmedia developing the AR and 3D video design, and disguise programming. Faber selected more than 1,000 square metres of ROE CB5 LED screens, four kilometres of ROE LED strips, and 21 cameras, with the strips managed by just seven Brompton Technology Tessera M2 LED processors.
“4000 strips is arguably the highest number ever deployed in one single show to date. With numbers this large, when you start doing the pre-production and planning the infrastructure, only one thing comes to mind: ‘How do we set up so that if a problem occurs, we can resolve it easily?” explains Joel Schilder, project manager at Faber.
“With Brompton processors, you have the ability to use layers and groups, enabling us to separate large parts of the set into smaller blocks or even string level. This made it very convenient for us to keep a clear overview of what was going on during the show, because you can turn layers on or off and focus on what you’re working on.”
One of the biggest cha
UK - A.C. Entertainment Technologies (AC-ET) has provided Scottish Opera with a new surtitling system, utilising AlphaPIX2 by Prolights LED video panels.
Founded in 1962, Scottish Opera is Scotland’s national opera company and largest performing arts organisation. With a diverse annual season of productions embracing opera’s unique blend of music, singing and theatre, it is committed to making the art form available to the widest possible audience.
As well as performing its productions in mainstage and other venues across the country, Scottish Opera’s home is the Theatre Royal Glasgow, which last year celebrated its 150th year. Recently the Theatre Royal’s surtitling system was in need of an upgrade after 11 years of service.
Alex Reedijk, general director of Scottish Opera approached AC-ET to discuss alternatives. Chris Beardwell, technical sales executive in the company’s video division recommended the Prolights AlphaPIX2 screen, which is available as a custom surtitling package featuring various size displays and an independent software control system.
Alex commented: “After approaching AC-ET, we were very encouraged that they had already supplied the AlphaPIX2 surtitling system to two major UK opera companies. In addition, like us these other companies favoured the fact that the hardware was not linked to a dedicated software package, allowing for future hardware or software upgrades without the need to replace the whole system.”
Scottish Opera’s primary surtitling screen features seven side-by-side AlphaPIX2 LED pa
Belgium – The highly anticipated Eric Prydz EPIC 6.0 Holosphere debuted at Belgium’s Tomorrowland Festival last weekend, with Eric performing inside a giant video-mapped, 3D transparent LED sphere.
The production was the latest in Prydz’s EPIC (Eric Prydz In Concert) series of visual spectaculars, realised by dream team, long term collaborators Liam Tomaszewski (Punkette), Ross Chapple (RCLD), Mark Calvert and Dave Green (RES) and Bryn Williams (Light Initiative) with the eight-metre-high Holosphere forming the centrepiece of the new design.
“EPIC 6.0 has been two years in the making, starting with conceptual sketches, through to putting together exactly the right team with the skills, know-how and passion to get the project off the ground, and now successfully delivering the show at Tomorrowland,” says Calvert, who has been working with Eric Prydz on the EPIC shows for more than a decade as executive show producer, production manager and co-show designer. “When our team presented the concept to Michiel Beers and Jan Herinckx at Tomorrowland, they were extremely supportive and excited to co-produce the show with us.
“We are very grateful for their faith in this production and equally to our chosen technical fabrication team, Light Initiative. We believe the show takes the core elements of dance music, LED technology, creativity, engineering, lighting and video control to the next level.”
To deliver Tomaszewski’s holographic imagery, Light Initiative designed and manufactured a lightweight structural and cladding system that
UK - Lighting and video rental specialist Colour Sound Experiment supplied stage and architectural lighting and LED screen to the 2019 Hampton Court Palace Festival, staged in the Tudor Courtyard of Hampton Court Palace in Richmond, Surrey.
A star-studded line-up for the 2019 season included Kylie Minogue, Nile Rodgers & Chic, Tears for Fears, The Jacksons, Jools Holland and many more.
The event was enjoyed by thousands who flocked to this unique venue to enjoy summer evenings picketing in the gardens and grounds before taking their seats for the evening concerts which ran over a three-week period in June.
Ensuring that everything ran like clockwork onstage was Jonny Gaskell, production manager and production lighting designer, who has worked for the festival for the last seven years. Jonny provides a production design for the stage and lights selected architectural features around the surrounding courtyards and gardens.
In addition to the house rig, Colour Sound provides the artist specials packages as required. The music ranges from Jools Holland to full orchestral to pop, rock and funk and soul, catering for a wide range of tastes, and the lighting design takes this as a starting point.
The stage is a custom construction fitted neatly and sympathetically to the Courtyard walls, providing all the accoutrements of a modern festival stage, complete with seating tribunes in front.
Jonny’s production design for 2019 was based on three lighting trusses – front, mid, and rear – sub-flown from the roof structure, and these p
UK - The Manchester Central exhibition and conference complex has extended its partnership with technical event production specialist Blitz to be its in-house partner for AV services.
The agreement contracts Blitz, which has worked with Central for 11 years, until 2022.
Carol Gibbs, director of venues for Blitz, comments: “We are thrilled to be selected as Manchester Central’s in-house AV partner for another three years. The venue is a landmark in the city and beyond, and with so many meeting space options to play with, it’s an AV supplier’s dream. We look forward to creating many extraordinary and memorable experiences for both the venue and their clients.”
Sarah Bickerton, director of events at Manchester Central, adds: “We’ve built up a really strong working relationship with the Blitz team and are looking forward to continuing to work with them in the future. We get extremely positive client feedback about our AV offer and so we’re delighted to continue our partnership.”
USA - Audinate has announced that the Dante AV module and the Dante AV product design suite are now available to order.
The Dante AV module adds video capabilities to Dante’s unified control and tight synchronisation of AV signals over standard IP networks, alongside benefits such as discovery, ease-of-use and integrated control. Dante AV enables complete interoperability with more than 2,000 Dante-enabled audio products already on the market.
“Bringing Dante AV to market is the culmination of our work to add the V to AV,” says Bob Ehlers, VP of product management at Audinate. “By adding video to Dante we are making it easier for manufacturers to add robust and integrated audio and video capabilities. In turn, that means a better AV experience for all end users who depend on - and have come to love - Dante and Dante-enabled products and solutions. We are incredibly pleased and honoured to have Patton be one of the first to adopt Dante AV.”
Buddy Oliver, VP of business development for Patton spoke about Patton’s adoption of Dante AV: “Patton brought on the FiberPlex (aka LightViper) brand in 2017. Patton’s VoIP expertise combined with FiberPlex’s AV experience makes the addition of video a natural next step. We are excited to introduce video capable UC products to our existing markets as well as gaining access to new adjacent markets.”
The Dante AV Module supports one video channel and eight channels of uncompressed Dante audio. The Dante AV Module is suitable for manufacturers creating 1G video-over-IP products and inclu
The Netherlands - One hundred and forty Robe T1 Profile LED moving lights were specified by the Dutch National Opera and Ballet’s lighting department for three performances of Aus Licht directed by Pierre Audi and staged in the Gashouder venue in Amsterdam as part of the 2019 Holland Festival.
The epic performances each took place over three consecutive days delighting Karlheinz Stockhausen aficionados and opera buffs with a total of 15 hours of music per show, featuring selections from the iconic composer’s seven opera Licht cycle which takes place over seven days of the week.
Aus Licht was a collaboration between the Dutch National Opera, Holland Festival, Royal Conservatoire of The Hague and the Stockhausen Foundation, created in cooperation with the wardens of Stockhausen’s legacy. The music from LICHT was presented in a mis-en-space by Pierre Audi in his role as creative director for the DNO and the festival.
Production lighting and set designer Urs Schönebaum created a design and sent his plot to the Dutch National Opera’s lighting department where it was interpreted and realised by their head of stage, video and lighting, Pieter Huijgen, and lighting manager / chief LX Cor van den Brink.
The primary need was for a quiet light source - less than 33 dBs - stipulated by Urs Schönebaum and Pierre Audi who are both leading international practitioners in the world of opera production. This was to provide the main general stage lighting required in the venue.
Pieter and Cor looked at what was available and
South Africa - Green Hippo will join its African distributor DWR Distribution at Mediatech Africa, taking place 17-19 July in Johannesburg.
Green Hippo and DWR will be highlighting how technology is changing the face of creative design and human experiences, and showcasing the Hippotizer Media Server range of solutions for real-time media playback and 3D mapping.
Visitors are invited to stand C20 to witness the creative possibilities that the powerful new features of the latest Hippotizer software, V4.5. The team will be demonstrating the most recent software features developed in response to end-user feedback, including Object to Output, a new output mapping workflow.
Created as an invaluable live events tool, Object to Output ensures users can directly map content to outputs inside Hippotizer’s 3D workspace, ingeniously simplifying the management of large numbers of displays. It also allows users to seamlessly integrate multiple moving set elements, map a single video across numerous displays or dynamically adjust the perspective of the content.
Another feature designed to augment the creative user’s artistic expression is Hippotizer’s BeatBridge feature, which allows Hippotizer parameters to respond, in real time, to an audio input, via MIDI or DMX, be it the beat of the music or the intensity of a crowd.
In addition, on 17 July at Zone 3, stand C30, Green Hippo’s product specialist Suzy Stenning will present an introduction to Media Servers for Live Production. Visitors will be able to learn about real-time output conf
Russia - EM Acoustics has sealed an exclusive distribution agreement for Russia with AV equipment supplier Hi-Tech Media.
The Moscow company was founded in 2011 and focused on the congress, conferencing and public address markets but has since expanded into the AV market and is positioned among the leading suppliers, representing over 40 brands and working closely with over 600 dealers throughout Russia and CIS.
“We are proud to start our collaboration with EM Acoustics,” says Pavel Shemiakin, professional audio systems brand manager at Hi-Tech Media. “Their systems sound amazing! Incredibly accurate, responsive, and natural with excellent dynamics and great headroom. With EM Acoustics, we can supply our partners with high-performance line array elements that are capable of covering five-digit capacity venues. In addition to their excellent line array solutions, EM Acoustics also has a range of compact systems suitable for everything from small huddle rooms to theatres and congress halls.”
EM Acoustics’ Mike Wheeler adds: “We’ve been working hard on strengthening our distribution network, and Russia is potentially a huge market, so we’re thrilled to be working with Hi-Tech Media who are already very strong in the corporate market and fast gaining traction on the rental and live entertainment side. The timing is perfect for us as a brand, and gives HTM the tools they need to address new markets.”
UAE - The Pakistan Cricket Board - the body that organises the Pakistan national cricket team’s tours and matches - marked the start of the 2019 season with an awe-inspiring opening ceremony at the Dubai International Cricket Stadium.
Broadcast to over 50 million people worldwide, the 60-minute Pakistan Super League opening ceremony combined AR graphics with live performances from the likes of Boney M, Pakistan’s Junoon and solo stars Fawad Khan, Young Desi, Aima Baig and Shuja Haider.
Event management company ITW Trans Group collaborated with The Musketeers, specialists in large-scale opening ceremonies, concerts, and events. Having coordinated the creative vision behind the last three Pakistan Super League opening ceremonies, creative director Samer Feghali wanted to push the envelope of live entertainment boundaries.
“With an annual global audience of 50m people, our goal each year is to keep this an exciting and engaging component of the tournament, and to push the creative vision for both the television audience, and those in the stadium,” states Samer. “AR was something that we had wanted to try for this event, but it was always going to be a risk - this duration of real-time AR rendering had never been done before. We worked with ITW, explaining they would be the first hosts ever to orchestrate an opening ceremony of this kind, and once they gave the green light, it was all systems go.”
The opening ceremony featured eye-catching elements of AR throughout the live broadcast. Bringing the event to life and working in collabo
UK - ROE Visual Europe has appointed David Morris to lead business development in the UK and Ireland region.
“Having worked in the AV market for several years and with a broad experience in the live events market, Morris is the perfect candidate to support our current client base on the one hand and open up different market segments on the other,” comments ROE’s operations and sales director, Auke Meijer. “For ROE Visual Europe Morris is a good addition to the sales team, which is now covering key countries in the European and Middle East region. We’re happy to have him joining our team.
“Following our continued growth, recently spiked with the introduction of our LED line for fixed installation and AV integrators, an expansion of our sales team was high on the wish list. We like to keep our customer support at 200% and with David located in the UK, we’re able to address client queries directly.”
Morris has worked in the field of major live events throughout the UK and Europe for the past five years, delivering large-scale projects from concept to completion. Prior to entering into the events industry, he spent 10 years in the Royal Air Force as an IT specialist working on a wide array of IT and telecommunication systems.
Italy - Prase Media Technologies is the latest addition to Absen’s value added distributor (VAD) network. Prase will promote Absen LED products in Italy and provide training for local end users as well as building showrooms, exhibiting at relevant trade fairs and organising roadshows.
The company joins a list of Midwich Group plc group members from France, the UK, the Netherlands, Germany and Spain. The agreement, which is already into effect, will also strengthen the growing video portfolio of the Veneto-based distributor.
“Prase started life as an audio distributor, setting very high standards for ourselves along the way,” comments Ennio Prase, managing director and BDM at Prase Media Technologies. “Recently, we have been working hard to build our video portfolio up to meet those same levels and have identified Absen as a perfect partner in this process.”
He adds: “Absen is one of the industry leaders in LED technology and they share our vison about the market potential of Italy. We fully intend to contribute to the growth of it, not only by responding to demand, but by creating new opportunities via Absen’s innovative technologies.”
Davide Buonasorte, sales retail, rental and broadcasting manager at Prase, says: "We are very excited to embark on this new chapter in the company’s story. In the rental sector in particular, a channel that I personally deal with, our portfolio showed a substantial technological gap. We lacked high quality and technologically advanced solutions: we soon realised Absen was the thing that was mis
Spain - Midwich has announced its Spanish subsidiary Earpro S.A has acquired the entire issued share capital of value-added lighting solutions distributor Entertainment Equipment Supplies S.L (EES).
Based near San Sebastian and founded in 2004 by Nacho Acha-Orbea, EES distributes products from key vendors including Robe Lighting, Verlinde and Prolyte on an exclusive basis to the Spanish market with a focus on the live events and rental sectors.
The acquisition will strengthen Midwich’s position in the Spanish and Portuguese markets, particularly in relation to lighting.
Miguel Mezquita, MD of Earpro, comments: "Having known Nacho and his team for a number of years, I am confident that we can look forward to a successful partnership between Earpro and EES. I believe we will now be able to provide customers of both companies with an even higher level of service, whilst continuing to strengthen relationships with our vendor partners."
Nacho Acha-Orbea, MD of EES, adds: "I am excited at the opportunity to work with my new colleagues at Earpro and the Midwich Group. I am confident that by becoming part of the Group we can continue to build on the strong platform and market leading position we already hold in the Iberian lighting market.”
El Salvador - Atlona has appointed TelNet S.A. as its distribution partner for El Salvador, Guatemala, Honduras and Nicaragua.
TelNet will focus on growing Atlona’s presence throughout the region’s community of IT and networking integrators. A long-time Panduit representative, TelNet has built a large customer base in the telecom and datacom markets, where the company regularly supplies and designs network infrastructure and protection systems. TelNet has also fielded inquiries from integrators active in AV-leaning verticials such as higher education.
Sylvia Sierra, regional manager at TelNet S.A., comments: “We are hearing from many integrators and end users in schools and universities that want to manage their AV signals over the network, and our long-term relationship with Panduit makes Atlona a perfect fit for our business strategy. Atlona’s OmniStream AV over IP family is particularly compelling to TelNet and our client base as it offers a full range of video, audio and USB solutions to manage signal routing and distribution within the network infrastructure.”
Esteban Perez, Atlona director of business development - Latin America, adds: “TelNet is the first of several new partner appointments we anticipate throughout Latin America as we continue to strengthen our regional presence and visibility. We are particularly inspired about TelNet’s depth of IT expertise, which will without question comprise a large part of our commercial growth strategy for years to come. We look forward to a strong collaborative relationship.”