USA - Upfront Week in Manhattan may well witness the most intense series of sales presentations anywhere. For a few frenetic days, broadcast and cable television networks pull out all the stops in an effort to convince advertisers to sponsor their programmes. The stakes are high: up to 75 percent of advertising time is sold during these negotiations; so is the glitz and glamour as TV stars appear on stage and at after parties to pitch their shows to potential sponsors.
Any network that hopes to stand out during this ad bazaar had better create a strong visual impression on potential sponsors. The red-hot and rapidly growing Spanish Language Azteca Network did just that, thanks in part to an inspired stage lighting design by Barrett Hall that featured Chauvet Professional Next NXT-