Nobu Chicago installs Martin Audio CDD
Tuesday, 27 October 2020
chicagoRoom with a view - the new Nobu hotel in Chicago
USA - Nobu Hotels blend modern luxury and minimal Japanese tradition into the concept of a lifestyle hotel - which is exactly what Robert De Niro, chef Nobu Matsuhisa, and Meir Teper wanted when they decided to open a property in Chicago.
The development team sourced architects, designers, GCs, suppliers, and hospitality experts for the 115-room hotel, restaurant and rooftop scene, complete with an indoor lounge and outdoor terrace.
Technology had to contribute to the guest experience, and sound was no exception. Nobu wanted a team of experts to come in and run with audio-visual and structured cabling and to own the entire project. Encompass AV gave the team an opportunity to flex their design, acoustics, infrastructure, and overall hospitality strengths.
Encompass AV plugged in with the developers early, ‘rethinking the entire buildscape for more efficient structured cabling that ensured greater network infrastructure’. They also wired the entire building with performance for Nobu’s high-end system requirements, as well as low-voltage and electrical systems, all while integrating seamlessly with other vendors on the site.
System design was focused entirely on the guest experience from display screens that come down on mechanical lifts with the touch of an iPad, to audio systems that deliver extremely high-quality sound across Nobu’s many settings.
One of the key elements in this was Martin Audio’s differential dispersion technology to provide even coverage throughout the hotel. “Nobu had never used Martin Audio before, so they were a little hesitant, but I pushed it through as I knew it would deliver what they wanted,” recalls Timothy Pickett, president, Encompass AV. “They had heard some of our other projects in Chicago and I explained that if they wanted us to deliver the same quality, then Martin Audio was the way to go.”
Pickett and the Encompass AV team decided on a similar system design for each of the public spaces but tailored to the specific needs of each area. The CDD series forms the backbone of the solution in each area to ensure that even coverage and high audio quality is maintained throughout the hotel. With the pool, spa, fitness areas, restrooms, lobby, conferencing space, rooftop bar and, of course, the centrepiece restaurant to cover, dozens of CDD6 ultra-compact two-way passive loudspeakers have been deployed from the entrance all the way up to the rooftop.
“With Nobu, this is not a nightclub, so we’re not looking for SPL, we’re looking for even coverage with a really tight, nice low end throughout the entire space,” explains Pickett. “We wanted people to be able to walk through every area and not hear any dropouts or comb filtering, and we were able to accomplish that with the CDD series.”
Coverage was only one aspect that led to the selection of the CDD speakers, with the aesthetics playing just as important a role. The compact footprint of the CDD6 and its close mounting capabilities for walls and ceilings ensured the loudspeakers could be easily hidden in every space. “In areas like the rooftop bar we were able to hide all the CDD6 speakers above the ceiling, so you really don’t see them,” says Pickett. “It made a lot more sense to us to use more of the smaller cabinets which could be installed out of sight more easily, than fewer of the larger CDD family members that could have been more of a challenge to hide.”

Latest Issue. . .

Tweets from our Friends