Pink Shell Beach Resort upgrades with Ashly
Friday, 22 November 2019
pink-shell-beachThe resort is positioned in a prime location along the Florida shore
USA - The Pink Shell Beach Resort & Marina, located at the northern tip of Estero Island in the Fort Myers area, has won awards for its amenities and striking beauty. The resort is positioned in a prime location along the Florida shore and boasts premiere beach access, restaurants, a spa and incredible pools.
That said, the location also comes with some expected Floridian challenges, such as a recent hurricane that did damage to the resort’s audio system. But, while many would see this as a problem for the destination, Pink Shell saw it as an opportunity to reimagine its entire soundscape and AV experience for guests. And at the heart of the new system sit a number of Ashly Audio solutions.
“When I showed them the Ashly offerings, and then the price we could install a complete system at with Ashly, they were immediately on board with adding additional features,” says Mike Kelly of Southwest Florida Custom Electronics - the integrator who designed and installed the new audio system. “They really saw the value in adding more locations of audio and in having an excellent ability to control the system.”
Kelly says audio is now routed to the resorts’ porte-cochere, lobby, three different pools, the bars, restaurants, on-site gym, conference room and even the bathrooms.
“We expect we’ll be adding the spa to the list very soon,” Kelly adds. “Right now, in total, we have more than 90 speakers installed. The resort is just blown away by what we’ve been able to accomplish.”
Kelly says the reason the project grew so substantially was thanks to Ashly offerings, which bring key benefits such as competitive price and integration with Audinate’s Dante protocol - which allows for AV signals to be sent over local networks.
“When you combine the quality of Ashly with the flexibility of Dante you really do see incredible results” Kelly continues. “The result of that combination at The Pink Shell is extremely evident. The ability to run signals over the network was huge in getting it across such a large resort. There’s really no practical way it could have been done without that combination of Ashly and Dante.”
In total, Kelly integrated an Ashly PEMA 8125.70 and an Ashly PEMA 4250.70 for power amplification, two Ashly nXp1504 provide DSP for the facility, an Ashly nXe1.54 and nXp754 provide networked power amplification as well. Audinate’s Dante - which is native in many Ashly solutions - provides the audio-over-IP capabilities. The nearly 100 speakers installed are from a variety of manufacturers.
And while Kelly evangelizes the effectiveness of audio-over-IP, he says the component that first won him over to Ashly solutions was the ability to use Ashly software on an iPad.
(Jim Evans)

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