Pioneer Pro Audio supports Choose Love
Wednesday, 19 December 2018
choose-loveChoose Love supports refugees worldwide
UK - Choose Love, a charitable movement that provides humanitarian aid to refugees, opened a pop-up store in London to operate in the four-week run up to Christmas.
Pioneer Pro Audio was selected to donate a sound system.
The store works on the principle that visitors ‘shop their hearts out’ but leave with nothing, having bought essentials like solar lamps, blankets, bags and women’s products to enable similar items to be given to refugees. As a way of attracting attention and driving further footfall to the store, it hosts a variety of DJ sets from luminaries such as Jarvis Cocker and even has a Banksy artwork on display.
Pioneer Pro Audio was happy to supply two XPRS 10 tops complemented by two XPRS 115s subs, to provide crisp, punchy audio for the store’s generous customers.
Mark Grotefeld, general marketing manager at Pioneer Pro Audio, comments, “When the request came in from Choose Love, we had no hesitation in supplying the kit - in fact we see it as an honour to be even a small part of such a fantastic effort on behalf of disadvantaged people around the world. The system is perfect for the space and everyone at Pioneer Pro Audio wishes the enterprise every success.”
The Choose Love store was created by Help Refugees in partnership with creative collective, Glimpse. The charitable organisation has so far supported more than 700,000 people across 75 projects in 12 countries and operates a number of strategies to achieve its goals.
(Jim Evans)

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