Sam Leadsom - VP for global business development in sportsNorway - Pixotope has appointed Sam Leadsom as its VP for global business development in sports. A senior executive with 30 years’ experience in delivering editorial and commercial success across the media industry, Sam’s career is deep rooted in sports broadcasting. His previous roles have included positions at IMG, Fox Sports, and Sky Sports. Most recently, Sam acted as broadcast director at Sail GP, where he oversaw the media strategy and commercialisation of the sports championship, leading broadcast content, sales and distribution operation. At Pixotope, Sam will be responsible for driving global and integrated new business opportunities in the sports broadcasting marketplace, working closely with sector leads and partners to further improve the delivery of Pixotope’s services across the live sports industry. He says, “This new role opens up a whole new business vertical for Pixotope focused on sports broadcasting and showcases the company’s commitment to delivering outstanding solutions to partners and distributors in the live sports industry.”
