ROE Visual Europe to open new showroom
Friday, 22 May 2020
victor-kortekaas-and-tim-hamberg-1Showroom designers Victor Kortekaas and Tim Hamberg
The Netherlands - ROE Visual Europe has recently completed a refurbishment of its showroom in Leek, showcasing its LED products in an intimate setting.
With its flexible set-up, the showroom is created with the intention of allowing clients and designers to use it for demos, try-outs or testing and to accommodate different set-ups and events. The facility will be open from 1 June.
A broad range of the company’s latest LED panels will be on show, with the highlight being the Ruby RB 2.3 screen shown as a full HD wall measuring 5.5 x 3m and with a resolution of 2376x1296.
The showreel displayed is based on the 4K content shown at the ISE exhibition.
Flanking the Ruby screens are panels of Black Quartz, Carbon, Diamond and Vanish. The showroom will also feature the Black Marble, showcased both as wall mounted screen and interactive LED floor. The selection of in- and outdoor screens will give the visitor a good impression of the different choices that are to be made when selecting a LED screen.
The masterminds behind the refurbishment are Victor Kortekaas and Tim Hamberg, both seasoned professionals.
“That’s the whole idea behind having the different panels on display here,” explains Victor Kortekaas, technical director for ROE Visual Europe. “Being able to see the differences and playing with content on different screens, different processing set-ups etc., contributes to making a well-founded decision. After all we want the customer to be satisfied with his purchase, now and in the future.”
“Another advantage of having the panels at hand is that, once a client has decided, our support is at hand to make sure nobody leaves without understanding how it all fits together. Guaranteeing that the client is confident about the system will make them start their first project with full confidence later on,” adds Tim Hamberg, technical support engineer for ROE Visual Europe.
In addition to the several LED screens on display, there is a processing tower, fitted with all the processing that ROE Visual favours, like Brompton’s Tessera SX40, the HELIOS platform and the EV4 processor. “All the screens and content can be started using a pre-programmed tablet, with all the selections pre- defined in a menu. This means that all ROE Staff are able to go into the showroom and start the system up, by just selecting a menu key. Simple as that,” states Hamberg.
“The sales team is very eager to invite customers to experience the quality of our LED screens. It’s not only the visual quality, but the engineering and precision manufacturing, the way it all comes together, that makes the difference, you really need to see, feel and experience it,” comments Kortekaas.
(Jim Evans)

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