The appointment was marked by a two-day seminar and product demonstration
China - Proel has partnered with Sanecore Limited for distribution of its Axiom professional loudspeaker brand in China.
The appointment was marked by a two-day seminar and product demonstration presented by Axiom sales engineer Daniele Massaccesi with about 60 guest companies able to experience the features and performance of AX2010A powered line arrays, AX800A compact powered line arrays, and the new AX12C column array.
Axiom export area manager Gabriella Di Giminiani commented: "We feel very grateful and confident about this new cooperation with such an important and well recognised company. China is a strategic and relevant market and we are sure that thanks to our new partners the Axiom brand is gaining the appreciation and success it deserves.”
Founded in Hong Kong in 1987, Sanecore was one of the first members of IAG Group, the region's largest producer of consumer and professional audio products, and has since developed into a large-scale company in the professional audio market.
(Jim Evans)

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