Shure sponsors Royal Academy of Dramatic Art

UK - Shure UK has partnered with the Royal Academy of Dramatic Art (RADA) “to help foster a strong theatre industry for the years ahead”. As part of the partnership, Shure has agreed to donate some of its equipment to the Academy and carry out masterclasses in wireless technology.
Equipment supplied to RADA includes top-tier wireless microphone and in-ear monitor systems, such as Axient Digital and PSM300, as well as Shure's range of KSM studio microphones.
Steve Mayo, head of sound at RADA comments: "The collaboration between RADA and Shure is one of innovation, rigour and experimentation. Shure's company values sit perfectly with RADA's dedication to world-class education. The partnership between RADA and Shure ensures the high standards of excellence and helps to deliver consistency across specialist training, product development and application."
Tuomo Tolonen, pro audio director at Shure UK, adds: “We are honoured to continue working with RADA and the partnership has been a phenomenal experience from day one. RADA offers their students the best possible education and it is a pleasure to play a role in preparing students so they can enjoy a successful career upon graduation."
Shure UK first offered RADA a technical sponsorship in 2012, when the Academy launched its Sound Design for the Theatre course.
(Jim Evans)

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